Regional Manager for Middle East

Overview

Middle East (excluding KSA)

What You’ll Be Doing

• You are offered an opportunity to support and drive the long-term profitable growth of our business in the region.
• Together with your internal stakeholders within Carlsberg Export&License and Carlsberg Group and with our local partners, you will be responsible for developing & driving some of CE&L’s export and license projects in the MEA region.
• As the territory in scope holds both significant business in our alcohol and alcohol-free portfolio, the channel and RTM differ across markets from On-trade driven priorities in ALC weighted markets, to traditional trade and established modern trade in the alc-free predominant.
• It is the expectation that the candidate would master all relevant trade channels across, in order to deliver on multi-beverage strategies.
• You are expected to be an expert within the field of FMCG, with both experience and passion within alcohol and non-alcohol categories.
• This will enable you to support and drive our partners in many areas of growth, such as:
• Route-To-Market efficiency,
• Acting commercial lead on new initiatives to drive business growth,
• Identifying NPD opportunities for growing the business,
• Ensuring best-in-class execution in the trade,
• Securing the implementation of our Brand Plans for the year.
• Overall serve as lead for each of the markets, which puts no boundaries to creative strategic thinking, for which you are expected to drive strategy initiatives from idea to execution, to accelerate our growth within your region.
• The above demands a high degree of presence in the markets, in the trade and among the end customers and consumers.
• This role is expected to be both navigating efficiently from the market as well as transmitting information and insights upwards in the system as well as translating such insights into opportunity to facilitate our growth.
• In addition, among other responsibilities, proposing budget, facilitating brand planning process, securing brand asset toolkits and local adaptation, managing sourcing/export workstreams and innovation projects, driving contract negotiation with support from our legal team, facilitation of reporting, etc.

What We’re Looking For

• We expect you to combine a Bachelors-degree / master-degree within Sales & Marketing with 3-5 years of Business Management ideally with a couple of year’s experience within Beverage or FMCG business in a similar role.
• You preferably have a proven network in the region to be able to immediately engage and initiate step change projects for your region.
• As a person, you have a positive mindset, are strong in communication, empathic, creative. You are also self-driven and very action/result orientated and possess analytical skills.
• You are effective at building partnership relations and possess good negotiation skills. You are a team player with strong strategic sales/marketing and project management competencies.
• Anchored in Carlsberg’s Growth Culture Principles, the role demands a highly commercial mindset with the ability to spot, shape, and deliver growth initiatives that drive profitable performance across markets and through partners.
• You are fluent in English; Arabic is a plus.
• You are based in Dubai.
• You can travel a minimum of 100 days a year within your geographical scope + occasional trips to our central office in Copenhagen, Denmark.

What You Can Expect

• In Carlsberg, we are brewing for a better today and tomorrow and what we can offer you is an equal opportunity to grow across our company.
• All of this is taking place in culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!
• We’re asking for a lot, but you’ll be well-rewarded with:
• A competitive salary and benefits
• Learning opportunities: formal and informal training programs
• The potential to develop your career internationally
• A truly purpose-driven company with an ambitious CSR strategy: Join us on our journey Together Towards Zero!
• An informal and social work culture with passionate colleagues
• Interested?
• Apply through the link.
• Please notice that this is the only way we accept applications.
• To help ensure a smooth recruitment process, we kindly ask that all application documents be submitted in English.
• The deadline for applying is

3rd