Regional Brand Manager - Trend Setter and Trend Amplifier Markets
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Key skills for this role
About the Role
About Havaianas *Since its creation in 1962, at Havaianas we are passionate about bringing the vibrant and carefree spirit of Brazil to people all around the world through our iconic flip-flops.
Key Skills for This Role
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About Havaianas
*Since its creation in 1962, at Havaianas we are passionate about bringing the vibrant and carefree spirit of Brazil to people all around the world through our iconic flip-flops.
As a global brand with a strong presence in Europe, we are dedicated to spreading joy, comfort, and style with every step & committed to strengthening our presence in Europe and connecting with a diverse and aspirational audience.*
Purpose of the Role:
The Brand Manager – Trend Setting & Future Relevance drives cultural relevance and brand evolution across IDM, with a focus on trend creation and amplification.
The role is responsible for positioning South Korea as a trend setter while leveraging Thailand as a trend amplifier and accelerate market, ensuring insights translate into scalable brand impact.
Key Duties and Responsibilities
- Develop South Korea as a Regional and Global Trend Setter
- Lead brand strategy across South Korea and Thailand
- Identify and translate emerging cultural, fashion, and Gen Z trends in South Korea
- Drive trend-based brand storytelling and collaborations
- Translate global campaigns into culturally relevant activations
- Partner with distributors and agencies for high-impact execution
- Monitor consumer behavior and translate insights into growth opportunities
- Drive innovation and future-facing brand initiatives
- Ensure alignment with global brand positioning
- Track and deliver brand and commercial KPIs
- Act as internal expert on youth culture, lifestyle, and trends
- North Asia + Thailand Brand Building & Executional Excellence
- Own and drive the achievement of financial, commercial, and brand KPIs across IDM markets within scope
- Develop regional brand strategies rooted in consumer, shopper, market, and competitive insights, ensuring alignment with global brand positioning
- Continuously monitor market dynamics, competition, and trends, translating data and insights into actionable recommendations and business opportunities
- Translate global brand strategy into effective regional and local plans, ensuring consistency of brand equity while maximizing local relevance
- Define and execute short‑ and long‑term brand plans, informed by market realities and commercial objectives
- Lead cross‑functional collaboration with Trade Marketing, Commercial, DTC, Supply, Finance, and Global teams to deliver integrated and impactful commercial plans
- Manage the localization and activation of global initiatives, aligned with global and local calendars and market nuances
- Act as a strategic partner to commercial teams by delivering clear, compelling brand storytelling and presentations tailored to distributor and partner needs
Requirements
- 3–5 years in Brand Management, Consumer Marketing or Brand Building
- Strong understanding of youth culture, trends, and lifestyle brands
- Experience in campaign execution and localization
- Exposure to fashion, footwear, beauty, or lifestyle categories in South Korea
- Strong storytelling and creative thinking capabilities
- Ability to identify and translate trends into business opportunities
- Experience working with agencies and creative partners
- Strong financial acumen (P&L, margin, inventory, forecasting)
- Strong analytical skills with ability to translate data into business actions
- Hands-on management of marketing budgets and performance tracking
- End-to-end execution of global and regional campaigns, launches, and initiatives
- Proven experience managing creative, digital, media, and research agencies
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