Regional Brand Manager | Middle East, North Africa & Turkey
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About the Role
Mandarin Oriental is looking for a Regional Brand Manager | Middle East to join our Brand team. Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly?
Key Skills for This Role
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Overview
- Mandarin Oriental is looking for a Regional Brand Manager \| Middle East to join our Brand team.
- Are you a master of craft?
- Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly?
- Do you embrace a growth mindset?
- We invite you to become a fan of the exceptional.
- Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline.
- Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.
- As Regional Brand Manager, MET, you will play a pivotal role in supporting the Regional Brand Director to bring Mandarin Oriental’s brand strategy to life across the Middle East and Turkey.
- This includes driving regional brand programmes, delivering multi-channel campaigns, and executing content-driven storytelling that resonates with both global and local audiences.
- You will actively contribute to the launch of new hotel openings, rebrands, special projects, and regional brand-led initiatives - including event activations, partnerships, influencer collaborations, and digital marketing.
- You will work closely with hotel marketing teams, agencies, and cross-functional stakeholders to ensure brand consistency, strategic alignment, and high-impact execution in line with the Group’s long-term goals.
- As a Regional Brand Manager MET, you will be responsible for the following duties:
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- Support the Regional Brand Director with the execution of go-to-market strategies across new openings, rebrands, and special projects.
- Assist in the rollout and localisation of global and regional campaigns across key owned and paid channels, including social media, performance marketing, email, and partnerships.
- Lead the execution of regional brand events and experiential activations, collaborating closely with agency partners, F&B, Spa, and property marketing teams.
- Coordinate and support the production of content and creative assets including photography, video, and collateral, ensuring high-quality brand storytelling aligned with our brand identity.
- Collaborate with the Group's global creative and digital teams to bring branded initiatives such as global campaigns, key visual development, and seasonal offers to life in the region.
- Work closely with regional hotels to support media partnerships, KOL/influencer engagement, and public relations opportunities that build brand awareness and drive conversion.
- Liaise with agency and internal stakeholders to measure performance of regional campaigns and activations; track ROI, report KPIs, and recommend optimisations.
- Keep a pulse on emerging trends, customer behaviour, competitor activity, and cultural movements in the region to inform relevant and timely brand strategies.
- Ensure all activations and creative executions are aligned with MOHG’s global brand guidelines and strategic objectives.
- Manage timelines, budgets, and stakeholder communication across projects to ensure seamless delivery.
- Ensure annual brand audits are completed across the portfolio.
- Support day-to-day communication and alignment with hotel-based Directors of Marketing and PR Managers.
- **As Regional Brand Manager MET, we expect from you****:**
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- Minimum 4–6 years’ experience in brand, marketing, communications, or content-led roles, ideally within luxury hospitality, lifestyle, fashion, or premium consumer brands.
- Strong brand sensibility and storytelling mindset, with a sharp eye for content quality and detail.
- Proven ability to manage projects end-to-end across creative, commercial, and operational functions.
- Excellent interpersonal skills and ability to collaborate with diverse teams and external partners.
- Highly organised, proactive, and comfortable managing multiple workstreams simultaneously.
- Understanding of luxury consumer behaviour and cultural nuance in the Middle East & Turkey.
- Proficiency in Microsoft Office, Canva, and/or Adobe Creative Suite preferred.
- English fluency required; Arabic language skills are a plus.
- Our commitment to you:
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- **Learning & Development**. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
- **MOstay**. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
- **Heath & Colleague Wellness**. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
- We’re Fans.
- Are you?
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