Digital Marketing Manager

Overview

About the job

• Based at the Emirates palace Mandarin Oriental, Abu Dhabi within the Sales & Marketing department, the Digital Marketing Manager is responsible for developing and implementing the digital marketing strategies to increase online presence and improve marketing and sales efforts of the hotel and other revenue streams.
• He/ she is also responsible for online content management, social media management, seeking online marketing opportunities and managing the company s website and web traffic.
• The Digital Marketing Manager works closely with the commercial team, revenue, food & beverage, spa, rooms to develop and execute the digital and commercial activities.
• The Digital Marketing Manager reports to the Director of Marketing & Communications.
• As a Digital Marketing Manager, you will be responsible for the following duties:
• Enhance the hotel s marketing and sales efforts via all e-commerce opportunities
• Increase the digital marketing engagement of the hotel and to meet the key performance indicators (KPIs) set by the corporate team and owners team
• Ensure compliance with the corporate identity guidelines on the MO.com website
• Be the guardian of the hotel's digital media platforms
• Manage the hotels various social media strategies and executions
• Plan, execute, and optimize social media paid campaigns while overseeing organic content creation
• Propose and develop digital media campaign (for brand building and for tactical offers) to help achieve digital media exposure and to drive the revenue
• Strategies and execute the 360 digital marketing campaigns to promote the various revenue streams of the hotel
• Manage the lead the digital marketing execution with the appointed agencies for the performance marketing and social media marketing
• Coordinate direct marketing with business partners
• Promote marketing channels, including GDS and MO reservations
• Market research & evaluate the online presence, including search engine optimization, partners, links, online promotions and premium partners website updates
• Monitor the hotel s online presence on travel portals such as Expedia, Booking.com, and TripAdvisor and ensure regular updates are done
• Explore the digital marketing opportunities through the online partners including Expedia, Booking.com and TripAdvisor
• Strategize and produce the digital assets for the performance marketing campaigns in line with the brand and creative guidelines
• Introduce the various digital marketing ecommerce related tools and platforms for improving the productivity and efficiency
• Regular reporting and assistance with the marketing plans and strategies to drive the results
• Working closely with the MOHG branding and digital team to execute the various projects in line with the brand guidelines
• Assist in developing, maintaining and managing annual marketing budget and expenses, related to the digital marketing and e-commerce
• As a Digital Marketing Manager, we expect from you:
• Degree holder in Marketing or e-Commerce Management or related discipline
• At least 10 years solid experience in similar capacity, preferably in luxury hospitality field, resort experience will be a plus
• Excellent communications skills, articulate and compelling communication style
• Ability to write clearly in a variety of communication settings and styles, appropriate to relevant audiences
• Creative and strategic skills to plan and executive the digital content creation and execution
• Proven track record with project management skills
• Capable of creative thinking, working with flair and imagination
• Excellent analytical and strategic leadership skills to lead the digital marketing opportunities for the hotel
• Ability to work in a multicultural environment and adapt to the needs of the commercial team
• Better understanding of the hospitality industry and the commercial opportunities to drive total revenue management
• Strong proficiency in both verbal and written communication in English