Publisher – Singapore & Malaysia

Overview

Key Responsibilities

• Act as the commercial representative of the brand across Singapore and Malaysia.
• Build and maintain relationships with automotive manufacturers, distributors, agencies, luxury brands, and key industry partners.
• Develop and manage advertising, sponsorship, partnership, and branded content opportunities.
• Create commercial proposals and solutions that leverage the brand’s audience, content, and platforms.
• Lead client conversations, negotiations, and partnership development from opportunity through to agreement.
• Identify key market opportunities within the automotive sector, including launches, campaigns, events, and brand activations.
• Define the local content and audience growth strategy, ensuring content output reflects market trends, audience interests, and opportunities for brand growth.
• Build and lead editorial and social media teams, creating a high-performing content operation that delivers engaging, market-leading automotive content across platforms.
• Work closely with editorial, content, and production teams to align commercial opportunities with the brand’s audience and positioning.
• Represent the brand at automotive launches, industry events, and partner meetings.
• Develop a strong understanding of audience behaviour, advertiser needs, and market trends to identify new opportunities.

Requirements

• Strong commercial background in automotive, media, publishing, advertising, or related industries.
• Existing relationships with automotive manufacturers, distributors, agencies, or premium brands, supported by strong communication, negotiation, and relationship-building skills.
• Proven experience selling or developing partnerships around media, content, sponsorship, or brand solutions.
• Strong understanding of the automotive landscape in Singapore, Malaysia, and the wider region.
• Ability to understand brand objectives and translate them into commercially successful partnerships.