General Manager, ITP Live SEA

Overview

Key Responsibilities

• Develop and execute the East Asia growth strategy, with full accountability for revenue, profitability, and market expansion.
• Build and maintain strong relationships with brands, agencies, media partners, and key stakeholders across the region.
• Identify and secure new business opportunities, partnerships, and revenue streams.
• Lead commercial negotiations and oversee major client relationships.
• Build and maintain relationships with leading creators, celebrities, mega influencers across Asia, while establishing and leading a dedicated talent partnerships and relationships team.
• Build and oversee a high-performing campaign execution team responsible for the end-to-end delivery of influencer marketing campaigns, ensuring operational excellence, seamless execution, and exceptional client service.
• Drive the development and delivery of integrated influencer marketing campaigns for regional and international clients.
• Recruit, develop, and lead a high-performing local team.
• Work closely with senior leadership to establish budgets, forecasts, and business plans.
• Monitor market trends, competitor activity, and emerging opportunities within the creator economy.
• Ensure operational excellence and the successful execution of all client campaigns.

Requirements

• Extensive experience in influencer marketing, digital media, advertising, marketing services, or related sectors.
• Proven track record of delivering significant revenue growth and managing P&L responsibility.
• Strong network across brands, agencies, media owners, and the digital marketing ecosystem in Asia.
• Experience building and leading commercial teams.
• Excellent negotiation, presentation, and relationship management skills.
• Strategic thinker with an entrepreneurial mindset and hands-on leadership style.
• Experience operating across multiple Asian markets is highly desirable.