Public Relations Specialist

Job Summary

Key Responsibilities

• Develop and implement PR and communication strategies to strengthen the medical center’s brand image.
• Build and maintain relationships with influencers, content creators, media agencies, and social media personalities.
• Coordinate influencer visits, campaigns, collaborations, and promotional activities.
• Negotiate collaboration terms and monitor campaign performance and ROI.
• Prepare press releases, official statements, media kits, and promotional content.
• Manage media inquiries and public communications professionally.
• Organize events, launches, awareness campaigns, and community engagement activities.
• Coordinate with doctors and departments to promote services and medical campaigns.
• Monitor social media trends and identify suitable influencers aligned with the center’s image.
• Ensure all marketing and PR activities comply with healthcare advertising regulations and company policies.
• Handle reputation management and respond appropriately to public feedback when needed.
• Assist in content planning for social media and branding initiatives.

& Requirements

• Bachelor’s degree in Public Relations, Marketing, Communications, or related field.
• Minimum 2–4 years of experience in PR, influencer marketing, or media relations.
• Experience in healthcare, aesthetics, wellness, or medical centers is preferred.
• Strong network with local influencers and media agencies is an advantage.
• Excellent communication and negotiation skills.
• Strong presentation and organizational abilities.
• Proficient in social media platforms and digital marketing trends.
• Ability to work under pressure and manage multiple campaigns simultaneously.