Public Relations Manager – Yas Theme Parks & Attractions

Overview

Strategic & Planning Support

• Support the Head of PR in executing PR strategies and campaign amplifications for the Yas Theme Parks & Attractions.
• Contribute to messaging development, press materials, and PR plans.
• Assist in crisis communication planning and execution when required.

Media Relations & Hosting

• Build and maintain strong relationships with local, regional, and international media.
• Manage media inquiries and interview requests.
• Organize and host media visits, FAM trips and filming opportunities.
• Provide on-ground support during shoots, events, and launches to ensure smooth execution.

Coordination & Stakeholder Management

• Liaise with internal divisions including Brand Marketing, Media Performance, Operations, Procurement, Legal, HSE, Events, and Commercial teams.
• Coordinate closely with external PR agencies to ensure deliverables are met.
• Ensure alignment on messaging, timelines, and approvals across stakeholders and IPs.

Content & Communication

• Proofread press releases, talking points, Q&As, briefing documents, and reports.
• Support PR announcements, new launches, seasonal campaigns, and milestone communications.
• Monitor and report on media coverage and PR performance metrics.

Permits, Agreements & Administration

• Manage filming permits, media agreements, NDAs, and required documentation.
• Ensure compliance with internal policies and regulatory requirements.
• Track budgets, awards, invoices, agency scopes, and PR calendars.
• Maintain organized records of media lists, coverage, and reports.

Events & Activations

• Support all PR aspects of events, launches, and activations.
• Coordinate media attendance and oversee guest management.
• Ensure brand representation and storytelling is consistent on-site.

Essential

• Bachelor’s degree in public relations, Communications, Marketing, or related field.
• Or equivalent experience
• 5+ years of PR experience, preferably within entertainment, hospitality, tourism, or theme parks.
• Strong media network in key source markets is preferred.
• Excellent written and verbal communication skills.
• Highly organized with strong project management capabilities.
• Ability to work under pressure and manage multiple priorities.