Digital Marketing Manager
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About the Role
Job Overview Miral Destinations is the destination promotion partner of the world’s fastest growing leisure and entertainment destination - Yas Island.
Key Skills for This Role
Full Job Posting
Job Overview
Miral Destinations is the destination promotion partner of the world’s fastest growing leisure and entertainment destination - Yas Island.
We connect travelers to the destination stakeholders (theme parks, attractions, hotels, etc) by designing world-class holiday experiences and holiday packages that appeal to travelers from around the world.
One of the key digital assets we manage and operate is the Yas Island Theme Park websites.
The Yas Island Theme Park Websites seek to help travelers curate their perfect trip to the destination by inspiring and selling insightful, data driven tickets, bundles, add-ons and itineraries.
Miral Destinations is looking for a Digital Marketing Manager (reporting to the Head of Digital) to join the team in charge of promoting Yas Island Theme Park and Attractions.
The Digital Marketing Manager will play a key role in leading the delivery of digital initiatives across the landscape with a priority focus on Theme Park and Attractions.
The ideal candidate will drive successful outcomes in the areas of UX / UI / Development initiatives for the website and Mobile App, SEO, CRM, Content, Data and Analytic
Job Scop
- eThe digital marketing manager will be in charge of the Yas Island Theme Park and Attractions vertical, among other day to day eCommerce tasks mentioned below
- –Suggest ideas for the digital and e-commerce strategy while also contribute towards the creation of the strategy document(s
- )Follow up with various teams and stakeholders on strategic initiatives to ensure they conclude on time while achieving the expected qualitative outpu
- tSupport the delivery of digital projects by coordinating across internal teams and external agencies, with a focus on improving end-user experienc
- eExtract data and analyze it with the support of the line manager. Suggests analysis worth conducting
- .Timely and qualitative execution of website content and conversion optimization projects. With the help of the line manager, identify areas of improvement in the website performance, using gathered dat
- aRegularly perform benchmark of other digital channels and highlight key insights to the managemen
- tWith the help of the line manager, create insights from digital data, to help the department better understand digital channel visitor
- sProduce accurate and timely reporting. Maintain existing tools and build new tools on demand. Suggest new reporting
- .Execute data collection projects and perform checks when require
- dIdentify technology gaps and assess technology needs with the help of the line manage
- rReport and summarize technology trends benchmarked on reques
- tUnderstand overall technology environment and how it impacts the digital channels and end customer
- sUnderstand our audience and actively participate in UX and UI project
- sParticipate and report back on internal testing of digital release
- sOrganize and report on end customer testing of digital release
- sGive clear and precise requirements to our agencies and IT teams to deliver projects and manage deliver
- yDevelop win-win partnerships with both internal and external stakeholders that support the delivery of project
- sEngage with e-commerce teams of other assets on Yas Island, when required by line manager to deliver a projec
- tChallenge content provided to ensure it is compelling. Deliver content updates and edits within the timelines provide
- dProactively perform assessment to recommend fixe
- sGive clear directions on expected content for the web page
- sExecute digital marketing campaigns actions as instructed and alert on gaps between the acquisition strategies and the content and experience available on digital channe
- lExecute CRM actions as requested and ensure quality of the CRM executio
- nExecute SEO/SEM configuration as requested and alert on any identified gap
- sMaintain existing tools and coordinate implementation of new ones in autonom
- yRaise purchase requests on-time, with all required information and track in autonomy procurement process for procurement to be delivered in a timely manne
- rAdopt a positive attitude and embrace department cultur
- e
Essenti
- alMinimum Bachelor's degree in marketing or digital marketi
- ngDemonstrable experience leading and managing initiatives related to ux/ui, development, SEO/SEM, CRM, email, social media, digital strategy and analyti
- csExperience using digital project and product management tools such as Jira, Confluence, Monday or similar platforms for task tracking, documentation and roadmap planni
- ngWorking knowledge of enterprise CMS’ and G
- A4Knowledge of the latest SEO strategies and techniqu
- es5+ years of experience of digital marketing ideally in travel and leisure industry (on the agency or client sid
- e)At least one year experience in working on a digital loyalty product / progr
- amAbility to simplify and share technical discussions to business teams and vice ver
- saAbility to foster professional relations across various brands and functional teams within the destinati
- onAbility to craft and present impactful presentatio
- nsAbility to craft UX / UI / Dev agency brie
- fsAbility to work in a multi-cultural, multi-geography environme
- nt
Desira
- bleExperience with basic coding / code analysis is an advant
- ageExperience in using Figma is an advant
- ageExperience in Adobe Creative Cloud apps is an advant
- ageFluency in English is a must and Arabic is an advantage but not mandat
- oryAvid leisure traveler & digital consu
- mer
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