Public Relations Manager

Overview

Key Responsibilities

• Develop and implement comprehensive PR and communications strategies aligned with business objectives.
• Build and maintain a positive public image for the organization.
• Identify opportunities to increase brand visibility and thought leadership.
• Monitor industry trends, competitor activities, and media coverage to inform PR initiatives.
• Build and maintain strong relationships with journalists, editors, influencers, and media outlets.
• Draft and distribute press releases, media pitches, statements, and press kits.
• Secure media coverage across print, digital, broadcast, and social platforms.
• Coordinate media interviews, speaking engagements, and press events.
• Develop key messaging and communication materials for internal and external audiences.
• Support executive communications, including speeches, presentations, and thought leadership articles.
• Ensure consistency in brand messaging across all communications.
• Manage communication during crises and sensitive situations.
• Develop crisis communication plans and response protocols.
• Monitor media sentiment and proactively address reputational risks.
• Create compelling content including press releases, articles, newsletters, and corporate announcements.
• Collaborate with Marketing and Social Media teams to align campaigns and messaging.
• Support content creation for company websites, blogs, and executive profiles.
• Plan and execute press conferences, media briefings, product launches, and corporate events.
• Manage sponsorships, partnerships, and community engagement initiatives.
• Represent the company at industry events and networking opportunities.
• Track and analyze PR campaign performance and media coverage.
• Measure PR effectiveness using KPIs such as media reach, share of voice, sentiment, and engagement.
• Prepare regular reports and recommendations for leadership.

& Experience

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 5+ years of experience in public relations, corporate communications, or media relations.
• Proven track record of securing media coverage and managing successful PR campaigns.
• Excellent written, verbal, and presentation skills.
• Strong understanding of media landscape and digital communications.
• Experience in crisis communications and reputation management.
• Experience working in a corporate, technology, consumer, or agency environment.
• Established network of media contacts.
• Familiarity with media monitoring and PR measurement tools.
• Experience supporting executive communications and thought leadership programs.

Key Competencies

• Strategic Thinking
• Relationship Building

• Storytelling & Content Development

• Crisis Management
• Stakeholder Management
• Project Management
• Media Relations
• Attention to Detail

Success Measures

• Positive media coverage and brand visibility.
• Growth in share of voice and media reach.
• Effective management of corporate reputation.
• Successful execution of PR campaigns and events.
• Strong relationships with media and external stakeholders.
• Consistent and impactful brand messaging.