Public Relations and Marketing Expert_Riyadh Bus (f/m/d)

Bevezetés

Felelősségek

Responsibilities

• Develop and implement public relations and marketing strategies to support public transport services and enhance ridership
• Plan and execute awareness campaigns for bus services, AFC systems (ticketing), and IT/AVM passenger information systems
• Manage brand positioning and communication materials, ensuring consistency across all channels (digital, print, on-ground)
• Lead stakeholder and public engagement initiatives, including coordination with authorities, media, and community groups
• Oversee media relations, including press releases, briefings, and crisis communication management
• Monitor and analyze customer feedback, satisfaction levels, and market trends to inform service improvements
• Coordinate with operations teams to ensure accurate and timely passenger information dissemination (e.g., service changes, disruptions)
• Track and report campaign performance, KPIs, and ROI, ensuring continuous improvement of marketing activities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field (Master’s preferred)
• Minimum 10 years of experience in PR and marketing, preferably in transport, infrastructure, or public sector projects
• Proven experience in developing and delivering large-scale communication and awareness campaigns
• Strong knowledge of media relations, branding, and digital marketing channels (social media, web, campaigns)
• Experience managing public-facing communications in operational environments (e.g., transport systems, smart city services)
• Demonstrated ability to analyze customer insights, data, and campaign performance metrics
• Excellent written and verbal communication skills in English (Arabic is a strong advantage)
• Strong stakeholder management skills, with the ability to work across multi-disciplinary and multicultural teams.