Programmatic Ad Ops Manager
Role Overview
PatientPoint’s Programmatic Operations Manager is a crucial role focused on managing and optimizing programmatic advertising initiatives.
This role involves working with internal teams and external partners to ensure the successful execution of programmatic campaigns to maximize revenue.
The ideal candidate will possess strong analytical skills, platform expertise, and a proactive approach to performance management and troubleshooting
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What You’ll Do
- Manage Programmatic Deal Operations: Oversee the entire programmatic deal workflow, from set-up, execution, reporting, and optimizations. Responsible for identifying process improvements to enhance effectiveness of programmatic operations.
- Campaign Management: Responsible for monitoring campaigns across various programmatic platforms to ensure accurate campaign delivery and performance against KPIs. Identify, investigate, and resolve issues related to deal health.
- Data Analysis & Reporting: Regularly review and analyze campaign performance data within dashboards and reporting frameworks to deliver actionable insights to internal and external stakeholders.
- Partner Management: Build and maintain relationships with AdTech Platforms, notably SSPs and key stakeholders and disseminating internal communications to staff and volunteers.
- What We Need
- 5+ years of AdOps experience with PMP and Direct deal management
- Hands-on experience setting up and managing programmatic deals directly within SSPs and DSPs.
- Possess a strong understanding of programmatic, targeting, and AdTech platforms and technologies.
- Experience working at large scale, premium publisher
- Experience with DOOH or extreme curiosity to learn fast
- Strong analytical skills for campaign optimization and performance analysis. Proven ability to analyze data sets and effectively communicate findings.
- Proficient with major SSPs and ad servers.
- What You'll Need to Succeed
- Exceptional organizational and communication skills.
- Proactive and resourceful, with a strong sense of initiative.
- Collaborative with a positive attitude.
- Ability to adapt to changing priorities and manage multiple tasks simultaneously.
- Base Salary Band: $60,000.00 - $110,000.00
Qualifications
- Experience with DOOH or extreme curiosity to learn fast
About PatientPoint
PatientPoint is a point-of-care technology company that delivers health information and engagement solutions in physician offices, helping patients make informed decisions during medical visits.
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