Product Solutions and Operations- Branding - Global Business Solutions - Dubai

The Product & Solutions Organisation (PSO) drives commercial growth and strategic alignment across Middle East, Africa, Turkey and Pakistan (METAP).

We bridge the gap between Product and Sales to unlock new revenue streams, accelerate product adoption, and scale high-impact solutions in local markets.

By turning complex product strategies into execution-ready commercial momentum, PSO ensures our markets move faster, sell smarter, and deliver consistent value to our clients.

1.

Own the strategy and operations of brand advertising pricing and competitiveness — drive continuous pricing optimization based on competitive landscape, client segmentation, and product value to strengthen brand advertising market competitiveness;

2.

Conduct systematic competitive research on pricing models, and product competitiveness across competing platforms; deliver actionable competitive strategy recommendations to support product and sales decision-making;

3.

Own problem statements end-to-end: research, strategy, execution, and scaling.

Present business cases and models to senior leadership with clarity and insight;

4.

Build and maintain core monitoring frameworks for brand advertising pricing; conduct anomaly diagnosis and data-driven strategy adjustments; drive standardization and automation of pricing rules, approval processes, and cross-market price governance.

Drive operational excellence once initiatives are live.

5.

Develop and lead end-to-end GTM strategy for TikTok Premium Reach solutions (e.g., TopView, Pulse, Top Feed), including market expansion (new geo launches), product positioning, and narrative development; define clear value propositions tailored to client segments and maturity levels

6.

With the goal of improving advertiser brand ad creative quality and campaign performance, deeply understand AI creative tool capabilities and drive AI creative productization and client adoption in brand advertising scenarios;

7.

Build brand advertising creative methodologies and best practices; leverage AI creative capabilities to help advertisers improve asset quality and production efficiency; collaborate with Product and Engineering teams on requirement definition and GTM strategy;

8. Act as a central point of orchestration to drive consistency, speed, and impact across regions: Lead cross-functional alignment across Product, Sales, Marketing Science, and Regional Operations to ensure seamless execution of pricing, product, and GTM strategies across markets; drive sales enablement at scale through training programs, playbooks, and strategic narratives to improve seller effectiveness, consistency, and adoption of Premium Reach solutions.

TikTok is the leading destination for short-form mobile video.

At TikTok, our mission is to inspire creativity and bring joy.

TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Inspiring creativity is at the core of TikTok's mission.

Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.

Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.

Every challenge is an opportunity to learn and innovate as one team.

We're resilient and embrace challenges as they come.

By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless.

Join us.​

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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.

Our platform connects people from across the globe and so does our workplace.

At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.​