Product Marketing Specialist -BNPL

Overview

Description

• Define and execute the product marketing vision and strategic plans aligned with business objectives and overall growth goals.
• Translate commercial priorities into measurable marketing KPIs, quarterly plans, and performance roadmaps.
• Conduct market research to identify growth opportunities, customer needs, and emerging industry trends.
• Develop customer personas, product positioning, and go-to-market messaging in collaboration with internal stakeholders.
• Design and execute marketing campaigns to drive awareness, onboarding, activation, engagement, retention, and repeat usage.
• Lead lifecycle marketing initiatives across multiple channels to improve conversion, spend per user, and customer retention.
• Monitor competitor activity and market shifts, adjusting campaigns and positioning strategies accordingly.
• Plan and execute multi-channel campaigns across digital, in-app, branch, partnerships, ATL, and BTL channels.
• Coordinate lead handoff processes with sales teams, branches, and customer service channels.
• Design and execute A/B testing initiatives across campaigns, messaging, and user journeys.
• Collaborate closely with product, analytics, communication, content, design, technology, and digital teams.
• Contribute market and customer insights into product requirement discussions and roadmap planning.
• Own key marketing KPIs including CAC, activation rate, engagement, LTV, and marketing ROI.

Requirements

• Skills:
• Strong multi-channel marketing experience across digital, content, social, CRM, and lifecycle channels.
• Deep understanding of consumer behavior within personal finance and financial wellness sectors.
• Excellent copywriting and storytelling skills in Arabic and English are highly preferred.
• Strong stakeholder management and cross-functional collaboration skills.
• Technical Skills:

Experience

• with BI and visualization tools such as Power BI, Tableau, or Looker.
• Hands-on experience with product analytics tools such as Mixpanel, Amplitude, Adjust, or Firebase.
• Strong understanding of cohort analysis, retention metrics, LTV, CAC models, CRM platforms, and marketing automation tools.
• Knowledge of relevant financial marketing regulations and data privacy standards is highly preferred.
• Languages:
• Good command of English language.
• Arabic is highly preferred.
• Location:

Khobar

• Availability:
• Immediate or within 30 days preferred.