Product Marketing Manager

Overview

The Role

Product Messaging & Positioning

• Own and lead the development of compelling messaging and value propositions across Stake's product lines and features
• Define and maintain positioning frameworks that clearly differentiate Stake in the market, addressing customer pain points and competitive dynamics
• Develop and govern positioning statements, messaging frameworks, and product narratives tailored to target personas, ensuring consistency across all channels and touchpoints

Go-To-Market Strategy & Execution

• Lead the end-to-end planning and execution of go-to-market strategies for new and core product features across Stake's product lines
• Partner cross-functionally with Content, Growth, and Product teams to build and evolve launch campaigns and go-to-market playbooks
• Own post-launch retrospectives, synthesizing performance data into actionable insights that continuously sharpen Stake's GTM approach

Lifecycle Marketing & Comms

• Own the strategy of lifecycle marketing programs
• Set the standard for copy and messaging quality across lifecycle campaigns and broadcast communications, with a strong editorial voice
• Define success metrics for lifecycle campaigns and lead performance reviews, translating data into strategic improvements

Product Discovery & Market Research

• Lead qualitative and quantitative research initiatives — including user interviews, surveys, and review analysis — to surface unmet needs and inform product strategy
• Partner with Stake's Data and Product teams to build a continuous insights engine, leveraging product analytics and A/B testing to drive evidence-based decisions
• Own competitive intelligence, tracking market trends, emerging threats, and whitespace opportunities to inform positioning and roadmap priorities
• Define and maintain Stake's ideal customer personas, serving as the internal authority on customer segmentation and user behavior

Sales Enablement

• Drive the development of a comprehensive sales enablement program, including pitch decks, one-pagers, FAQs, battle cards, and training sessions
• Act as a strategic partner to Sales and Commercial teams, equipping them with the tools and knowledge needed to effectively communicate Stake's value proposition
• 👀 What we’re looking for:
• 5+ years of product marketing experience, growth marketing, brand marketing or other related area within marketing for a B2C fintech, technology company or other start up
• Excellent fluency in English, with strong capabilities in both written and verbal communication. Proficiency in Arabic is preferred
• Demonstrated entrepreneurial mindset with a scrappy and proactive approach, showcasing a proven track record as a self-starter
• Strong understanding of growth marketing principles, including strategies for user acquisition, engagement, retention, and metrics-driven performance analysis
• Able to synthesize complex product features into clear, compelling messaging
• Hands-on experience in conducting user interviews, setting up surveys and usability tests, with the ability to extract actionable insights to inform marketing strategies and messaging
• Familiarity with CRM, lifecycle marketing, marketing automation, and analytics tools is preferred
• AI-savvy — already using AI for research, analysis, content drafting, image generation, workflow automation. Tool-agnostic; what matters is the instinct to find and adopt before being told to
• Must be located in Dubai or willing to relocate here
• 😇 Why you should join Stake:
• Hybrid work environment
• Work directly with senior leadership in one of the region’s fastest growing start-ups; you will get exposure to all functions at Stake and have the chance to learn from the very best in the space!
• Generous equity compensation; this aims to bring a high degree of ownership into your work. As Stake grows, you grow with it!
• Budget for learning and development; we want Stakers to constantly strive for personal and professional growth
• Best in class end of service savings scheme; through DIFC-sponsored DEWS programme
• Off-sites and regular team events
• Stake has a high performance culture where the bar is always rising.
• We bring on brilliant, ambitious and curious people who see the value in Stake and want to grow with us.