Product Marketing Manager

Job Description

Minimum Required Experience

• 7+ years of experience in a similar role leading digital marketing strategy
• Bachelor’s degree in marketing, business, communications, or a related field required; master’s degree preferred
• Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
• Experience with SEO and SEM best practices; strong experience with social media marketing and content creation preferred
• Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred.

Campaign Prep & Misc. (70%)

• Oversee the production of effective email and digital marketing campaigns
• Oversee SEO and SEM strategy for assigned verticals
• Manage the strategy of social media content creation
• Create and regularly measure and report on marketing metrics
• Own assigned pieces of the UWorld marketing plan
• Recommend and edit necessary collateral to support product offerings
• Enforce UWorld brand standards

Marketing Strategy (20%)

• Define an annual product marketing strategy
• Serve as the embedded product marketing specialist for assigned verticals
• Define and refine product differentiators and market positioning

Market Research (10%)

• Perform comprehensive, detailed market research on target market(s), including competitive analysis
• Define buyer personas, target markets, and how buyers consume their media and make decisions
• Outline buying cycles
• Recommend product pricing
• Report on industry trends and recommend actions to position UWorld ahead of competition

Required Knowledge, Skills, And Abilities

• Demonstrable digital marketing experience, especially email, SEO, and SEM
• Exceptional market research and reporting skills
• Ability to define and report metrics of success
• Superior organizational and self-motivation skills
• Familiarity with marketing automation tools and platforms
• Excellent written, verbal, and interpersonal skills
• Ability to work well within a team environment with competing priorities
• Ability to react constructively to direct feedback and constructive criticism

Soft Skills

• Excellent attention to detail, organization skills, and articulate ideas clearly and concisely
• Exceptional follow-through, personal drive, and the desire to make a difference
• Positive attitude with a willingness to put aside ego for the sake of what is best for the team
• Ability to adapt, switch gears, and thrive in a fast-paced environment

Job Details

About The Company

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