Product Marketing Associate

Responsibilities

• Translate product roadmaps and seasonal adventure priorities into comprehensive omni-channel marketing campaigns
• Manage marketing plans for key franchises, defining seasonal and always-on moments to keep hero performance styles fresh
• Write clear, comprehensive marketing briefs that capture the product story, key benefits, target customer, and channel deliverables to guide Creative and channel execution
• Manage end-to-end campaign execution for product launches: build timelines, track deliverables, and proactively mitigate risks
• Act as the hub between Product, Creative, Ops, and Channels, ensuring campaigns launch on time with a cohesive technical performance story
• Build and manage product knowledge resources (fabric tech, fit guides, outdoor use cases) to ensure consistent messaging across all touchpoints
• Monitor outdoor apparel, adventure travel, and performance lifestyle categories to bring actionable competitive insights to the team
• Track campaign performance metrics and deliver post-launch recaps with clear recommendations to elevate future outdoor launches

Requirements

• 2–4 years of product marketing experience, ideally within outdoor apparel, performance gear, or active lifestyle brands
• An authentic connection to the adventure lifestyle and an intuitive understanding of the modern, active consumer
• Exceptionally organized with a track record of running multi-channel campaigns seamlessly across cross-functional teams (Product, Merch, Creative)
• Proven ability to translate complex technical specs and fabric science into inspiring, benefit-driven consumer narratives
• Solid understanding of digital marketing channels (e-commerce, email, performance) and the ability to turn campaign data into actionable insights
• Excellent written and verbal communicator; proficient in Google Workspace and project management tools (e.g., Asana)
• Thrives in a fast-paced environment, adapts quickly to shifting needs, and embraces "gear for growth" mindset
• A background in product marketing within outdoor, lifestyle apparel, or gear is strongly preferred

Benefits

• Medical, Dental, Vision benefits
• 401(k) and employer match
• Annual Huckberry shopping credits
• Paid Sabbatical leave at 4 years
• Summer Fridays
• Weekly catered lunch
• Monthly happy hours
• Mental health resources
• Paid Parental Leave
• Paid Vacation & Paid Sick Leave
• Volunteer Time Off
• Generous employee discount
• Annual offsites

Company Description