Product Manager - Passenger Vehicles

Role Purpose

Key Accountabilities

Portfolio Strategy & Lifecycle

• Own the model line-up, variant/trim strategy, and spec/colour mix to maximise retail volume, mix, and profitability.
• Drive model-year planning and the product roadmap with the OEM and General Manager.
• Manage the full product lifecycle, introduction, ramp-up, in-life optimisation, run-out, and replacement, including ageing-stock and residual-value outcomes.

Market, Pricing & Commercial Performance

• Convert market, demand, and competitor analysis into product and pricing decisions that grow share and contribution.
• Recommend retail pricing and positioning by model and variant within central pricing frameworks.
• Hold accountability for portfolio commercial results and drive corrective action on volume, mix, and margin.

OEM, Launch & Sales Enablement

• Manage the OEM product interface allocation, specifications, model-year changes, incentives, and homologation inputs.
• Lead go-to-market for new-model and model-year launches across pricing, dealer/showroom readiness, and campaign execution.
• Equip the retail network with product knowledge, competitive tools, and accurate product information across sales and digital assets.

Governance & Cross-Functional Delivery

• Maintain dashboards and reporting on portfolio and launch performance for leadership reviews, ensuring data accuracy across systems.
• Align portfolio initiatives with Business Planning, Pricing, Marketing, and Aftersales, and lead strategic projects.

Profile

• ***Competencies***
• Business Insight: Applies market, customer, and competitor knowledge to advance the portfolio.
• Strategic Mindset: Sees ahead to future possibilities and translates them into product strategy.
• Customer Focus: Builds strong retail-customer relationships and demand insight into decisions.
• Drives Results: Consistently delivers volume, mix, and margin even under pressure.
• Plans and Aligns: Coordinates launch and lifecycle work across functions and timelines.
• Manages Complexity: Makes sense of multi-variable product, pricing, and stock data.
• Financial Acumen: Interprets and acts on the commercial and margin implications of decisions.
• Collaborates & Communicates Effectively, influences OEM, sales, marketing, and leadership stakeholders.
• Cultivates Innovation, brings fresh positioning and proposition ideas to the retail offer.
• ***Experiences***
• 6–10 years in automotive product/brand or category management, ideally passenger/retail automotive.
• Demonstrated ownership of a product or portfolio with accountability for volume, mix, and margin.
• Hands-on OEM/principal management and full product-lifecycle ownership.
• Led or co-led cross-functional product launches and go-to-market activity.
• Bachelor’s in Business, Marketing, or Engineering; Master’s/MBA an advantage.
• ***Traits***
• Drive and persistence; assertiveness in pushing decisions to conclusion.
• Influence and confidence with senior and external (OEM) stakeholders.
• Curiosity and adaptability in a fast-moving consumer market.
• Tolerance of ambiguity and composure under commercial pressure.
• ***Drivers***
• Achievement — motivated by measurable commercial outcomes.
• Challenge — energised by competitive, target-driven environments.
• Influence/Power — seeks ownership and visible impact on the business.
• Collaboration — values working across functions and with external partners.
• *Applicants are requested to share their most recent resume.*
• *We thank all applicants for their interest.However, only those qualified individuals who closely meet the qualifications of the position will be contacted.
• The details of the position are only a summary; other duties may be assigned as necessary.*