Product Manager
About This Role
Overview:
One of our clients seeking a highly driven and creative Product Manager with strong experience in the Personal Care category. The ideal candidate will be responsible for end-to-end product lifecycle management from concept to launch ensuring product success in a competitive and fast-paced market.
Key Responsibilities:
Product Strategy & Planning
- Develop product strategies and roadmaps for the personal care portfolio.
- Conduct market research, consumer insights, and competitive analysis to identify opportunities.
- Define product positioning, pricing, and growth strategies.
Product Development
- Work closely with R&D, packaging, supply chain, and marketing teams to develop and refine products.
- Oversee formulation development, packaging aesthetics, claims, and compliance.
- Drive new product launches and ensure timely execution.
Brand & Marketing Support
- Collaborate with brand and marketing teams to craft communication strategies.
- Support digital, ATL, and BTL campaigns with product insights and USPs.
- Monitor product performance and consumer feedback.
Sales & Performance
- Coordinate with sales teams to develop GTM strategies.
- Track product performance, revenue, margins, and market share.
- Lead SKU rationalization and portfolio optimization.
Cross-Functional Collaboration
- Liaise with procurement, manufacturing, QA, and finance to ensure project alignment.
- Manage vendor relationships and third-party manufacturers if required.
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