Product Line Manager
Role Overview
The Product Line Manager owns category strategy, P&L management, and in-market results for growth categories including proteins, sauces, and sides.
The role develops and executes commercial plans for innovation and business continuity, using data and market analysis to support strategic decisions.
Key Skills for This Role
Full Job Posting
Position summary
The Product Line Manager owns category strategy, P&L management, and in-market results for growth categories including proteins, sauces, and sides.
The role develops and executes commercial plans for innovation and business continuity, using data and market analysis to support strategic decisions.
Product line ownership and innovation
- Plan category growth across Consumer and Foodservice channels.
- Manage assortment tracking, product lifecycle, and optimization of core, innovation, seasonal, and limited-time offerings.
- Lead innovation from insight through launch in collaboration with Culinary, Sales, and Commercialization.
- Lead launch strategies and develop briefs for communications, creative, branding, design, and marketing.
Insights and commercial strategy
- Analyze performance, customer and consumer insights, brand and category research, and market landscape to prioritize growth initiatives.
- Interpret data and collaborate with the Sales & Marketing Analyst while owning analysis and strategic implications.
- Guide product-line strategy using market insights, competitive intelligence, and culinary trends.
- Lead pricing strategy and partner with Sales and Marketing on customer messaging, launch assets, and training.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 5–7 years of experience in product line management, brand management, or a related strategic field.
- Strong understanding of food industry trends and customer needs; CPG or Foodservice experience is listed.
- Data-driven strategic judgment, complex project management, communication, and presentation skills are sought.
- The posting also seeks a self-starter with an entrepreneurial mindset and problem-solving ability.
Working conditions
- Remote position.
- Less than 10% travel is expected for events or meetings.
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