Product Growth Marketing Manager

Role overview

Growth strategy and revenue

• Develop and execute the international eSIM growth strategy and own traffic, conversion, acquisition, activation, repeat purchase, retention, ARPU and revenue metrics.
• Find opportunities across markets, segments, destinations and channels; create market-specific plans based on customer behaviour, competition and commercial potential.
• Partner with commercial and finance teams on revenue targets, forecasts and growth investment.

Customer acquisition

• Drive acquisition through paid search, paid social, SEO, affiliates, partnerships and other digital channels.
• Optimise CAC, ROAS, conversion rate and LTV, identify effective channels by market and segment, and improve campaign economics with specialists and agencies.

Product growth and conversion

• Own the journey from discovery and website/app through product selection, checkout, eSIM installation, activation, usage and repeat purchase; identify and address friction.
• Lead tests across landing pages, pricing, checkout, promotions, onboarding and messaging; work with Product and Technology to improve conversion and customer experience.
• Use behavioural and funnel analytics to find drop-offs and growth opportunities.

Pricing and proposition

• Analyse competitor pricing, bundles and propositions across international eSIM markets; support country, regional and global eSIM packages.
• Test pricing, promotions, bundles and incentives to improve conversion and profitability.
• Develop propositions for leisure, business and frequent travellers and international communities.

CRM and retention

• Increase repeat purchase and LTV with CRM teams through email, push notifications, in-app messaging and personalised customer journeys.
• Develop segmentation and lifecycle campaigns using destinations, travel behaviour, purchase history and usage.
• Drive cross-sell, upsell, recharge, repeat-travel and win-back campaigns.

Analytics and international growth

• Build growth dashboards; analyse cohorts, funnels, channels and markets; turn findings into commercial actions; and establish a measurable test-and-learn programme.
• Adapt acquisition, pricing, propositions and messaging to local markets; identify priority countries and destinations by demand, profitability and competition.
• Work with local and central teams on market launches and growth initiatives.

Requirements

• The role seeks an experienced product growth marketing candidate.
• Understand how to grow a digital-first consumer product internationally using performance marketing, product optimisation, pricing, experimentation, CRM and customer insight.
• Use data-driven approaches to deliver measurable revenue growth.