Product Application Specialist

Regional Product Application Specialist covering Motor-Grader products in Africa and Middle East territories.

The RPAS drives value selling through product and application expertise, aligned with regional go-to-market initiatives, and sales execution as a subject matter expert of assigned portfolio of products and services.

Providing product application expertise at point of sale, or by delivering various types of product training including applied technology, job efficiency, and safety to customers, company and dealers' sales personnel.

Conduct product performance studies, assess customer job site efficiency, collecting product and customer requirements in order to capitalize on opportunities for incremental sales to create business case for product improvement process and new product introduction program.

Monetizing the customer value, through VST (Value Selling Tool) templates that combine the performance, efficiency and technology benefits under the customer perspective.

Manages the marketing technology tools/systems and works with key stakeholders to develop a marketing technology product roadmap to drive business growth.

Collaborating with other internal teams to get alignment on timelines, understanding marketing goals, and developing the marketing technology product roadmap.

Overseeing Percent of Industry Sales (PINS) trends, industry outlook, demand fluctuation and basic customer requirements.

: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Products and Services

: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.

: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.

: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

: Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization and with external vendors and clients in a constructive and collaborative manner.

: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.

: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.

working with Motor-Graders or closely related Construction Industries equipment (e.g. earthmoving machinery, road building equipment for CAT, SEM or other brands).

Background in dealer-facing roles, supporting sales enablement, product application, and customer engagement across diverse markets.

Exposure to Africa and/or Middle East markets, with understanding of varying customer needs, infrastructure maturity, and operating conditions.

combining technical product knowledge with commercial insight, contributing to value selling and differentiated customer solutions.

This role requires up to 60-70% of business travel time.