PR Specialist - Arabic Speaker

Role overview

PR strategy and editorial

• Develop and implement PR strategies that maintain the brand's luxury positioning and align global directives with MEA market needs.
• Plan editorial strategy to secure coverage in print, web, and social media.
• Communicate with editors and press and distribute press materials and current brand news.
• Create narratives for brand moments, announcements, collection launches, and news.
• Develop press releases, media alerts, executive talking points, and toolkits.

Media relations and events

• Build relationships with editors, stylists, talent, and industry partners through shoots, partnerships, events, and collaborations.
• Represent the brand at industry events and functions.
• Assist with photoshoots, events, dressings, influencer programs, talent signings, and content creation.

Reporting and administration

• Track media coverage, conduct competitive analysis, and oversee monthly DMR reporting.
• Compile PR activity reports and assess campaign effectiveness, ROI, and impact.
• Monitor regional market trends, consumer behavior, and the media landscape for opportunities.
• Maintain media and talent lists; support product loans and coordinate gifting.
• Process invoices and vendor payments in a timely manner.

Qualifications

• 3 to 5 years of experience in PR and communications or related roles.
• A university degree in PR, communications, marketing, or a related field.
• Experience within a luxury brand or PR agency is preferred.
• Exceptional written and verbal communication skills and creative storytelling ability.
• Strategic thinking and understanding of industry and social media trends.
• Strong relationship management and interpersonal skills, particularly with press, talent, and agencies.
• Strong organization, project management, attention to detail, creativity, teamwork, initiative, and work ethic.
• Passion for the luxury industry.
• Fluency in English and Arabic.