PR Account Manager (Arabic Speaker)
Skills
About This Role
Overview
PR Account Manager is responsible for supporting the delivery of public relations and earned media activity for assigned client accounts, with a strong focus on media relations, content development, and execution.
In addition to day-to-day account support, the role plays an active part in media landscape research, reputation monitoring, and emerging platform awareness, helping ensure clients remain relevant, credible, and well-positioned.
The Specialist is expected to take growing ownership of account delivery, contribute informed thinking, and manage assigned responsibilities with care, judgement, and commercial awareness.
The role requires working across multi-stakeholder environments and supporting communication aligned with broader strategic and reputational considerations.
Client & Account Ownership
- Act as a day-to-day contact for assigned clients, managing routine communication and requests with professionalism and responsiveness.
- Support account planning and delivery by tracking actions, deadlines, and approvals.
- Attend client meetings, prepare notes, and follow through on agreed actions.
- Support coordination across multiple stakeholder groups, including senior leadership, government entities, partners, and external collaborators.
- Manage approvals and feedback loops across stakeholder environments.
- Ensure alignment of communication with broader strategic objectives and institutional priorities.
Media Relations & Earned Media
- Research, draft, and distribute press releases, media pitches, and news materials.
- Build and maintain relationships with journalists, editors, and content creators relevant to client sectors, locally, regionally and globally.
- Support proactive media outreach and follow-ups to secure coverage and opportunities (both media and speaking opps).
- Support media engagement for announcements, partnerships, initiatives, and sector-related developments.
- Develop targeted media outreach across business, government, culture, lifestyle, and community-focused media segments.
- Assist in securing opportunities that position clients as thought leaders within their sectors.
Media Landscape & Reputation Research
- Monitor traditional, digital, and emerging media platforms to track coverage, sentiment, and reputational signals.
- Conduct ongoing research into media trends, new outlets, journalists, formats, and thought leadership opportunities locally, regionally and globally.
- Monitor policy, industry, and sector developments that may influence client narratives and communications priorities.
- Flag potential risks, opportunities, and narrative shifts that may impact client reputation.
Content Development & Thought Leadership Support
- Support the development of story angles, commentary topics, and thought leadership content aligned with client positioning.
- Ensure content is accurate, well-written, and aligned with agreed messaging and reputational goals.
- Assist in positioning clients as credible voices within their industries.
- Support the drafting of leadership messaging, talking points, and briefing materials.
Campaign & PR Execution
- Develop and execute PR campaigns and initiatives, ensuring deliverables are completed on time and to standard.
- Support in developing communication strategies for the client, including but not limited to PR strategies, strategic approaches, thought leadership strategies/plans.
- Coordinate with internal teams to ensure smooth delivery across PR activities.
- Assist in proposal development and campaign planning where required.
Monitoring, Reporting & Insight Generation
- Track media coverage and compile coverage reports, summaries, and basic analysis for clients.
- Identify insights, learnings, and areas for improvement from coverage and media response.
- Support reporting on activity effectiveness and contribution to client objectives.
Commercial Awareness & Budget Responsibility
- Manage assigned tasks and activities within agreed scopes and budgets.
- Support low-value commercial negotiations (e.g. content production, media-related costs, tactical activations) under guidance.
- Flag potential scope creep, budget risks, or inefficiencies early to senior team members.
Professional Development & Accountability
- Take ownership of assigned accounts and responsibilities, following through on commitments.
- Stay informed on PR best practices, industry trends, and media developments.
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