Portfolio Director of Sales and Marketing

Overview

People

• Lead and mentor Regional Directors of Sales, Directors of Sales, and hotel commercial teams across all portfolio hotels.
• Build a high-performance commercial culture focused on accountability, collaboration, and results.
• Establish succession planning and talent development strategies for commercial teams.
• Drive alignment of commercial objectives across all hotels.
• Conduct quarterly business reviews and performance evaluations with regional leaders.
• Develop commercial capability through coaching, mentoring, and structured development programs.
• Partner with HR to identify and develop future commercial leaders.

Sales Leadership

• Develop and execute the portfolio-wide sales strategy across all 12 hotels.
• Drive market share growth across all key segments including Corporate, MICE, Government, Airline, Leisure, Crew, and Long Stay.
• Oversee strategic account management and national sales initiatives.
• Develop partnerships with key corporate accounts and industry stakeholders.
• Lead acquisition of major regional and national accounts.
• Drive portfolio-wide sales effectiveness and productivity initiatives.

Marketing & Brand Strategy

• Develop and oversee the annual portfolio marketing strategy.
• Ensure alignment of all marketing activities with business objectives and brand standards.
• Drive digital marketing, social media, PR, and reputation management strategies.
• Evaluate effectiveness and ROI of all marketing investments.
• Lead market positioning and brand awareness initiatives across all regions.
• Oversee tactical campaigns supporting occupancy and revenue objectives.

Revenue & Distribution

• Partner with Revenue Management leadership to establish portfolio pricing and distribution strategies.
• Drive RevPAR, ADR, Occupancy, Market Share, and Revenue Index growth.
• Monitor demand trends, market intelligence, and competitive activity.
• Lead portfolio forecasting, budgeting, and commercial planning processes.
• Identify and capitalize on emerging revenue opportunities.
• Ensure alignment between Revenue, Sales, Marketing, and Operations.

Financial

• Own overall commercial performance of the portfolio.
• Deliver portfolio revenue and profitability targets.
• Monitor commercial expenditures and optimize ROI.
• Drive commercial efficiencies and productivity improvements.
• Ensure all hotels achieve agreed business objectives and budget targets.
• Present portfolio performance reviews to senior leadership.

Guest Experience

• Ensure commercial initiatives support delivery of exceptional guest experiences.
• Utilize Guest Love, HeartBeat, OTA reviews, and guest feedback to identify commercial opportunities.
• Support hotels in developing initiatives that drive guest loyalty and repeat business.
• Promote cross-selling and upselling opportunities across the portfolio.

Responsible Business

• Represent the portfolio within the hospitality industry and business communities.
• Build strategic relationships with government bodies, tourism boards, chambers of commerce, and industry partners.
• Promote sustainability initiatives and leverage them as commercial differentiators.
• Ensure adherence to IHG brand standards and commercial governance.
• Drive innovation and best practice sharing across all hotels.

What We Need From You

• Bachelor's Degree in Marketing, Business Administration, Hospitality Management, or related field.
• 15+ years of progressive hospitality sales and marketing experience.
• Minimum 5 years in a senior commercial leadership role.
• Multi-property or portfolio leadership experience is essential.
• Strong expertise in Sales, Marketing, Revenue Management, and Distribution.
• Proven track record of delivering significant revenue growth.
• Strong commercial acumen and strategic planning capability.
• Exceptional leadership, communication, and stakeholder management skills.
• Experience managing large, geographically dispersed teams.
• Ability to influence at executive leadership level.

Accountability

• This is the most senior commercial leadership role within the portfolio and is accountable for:
• Revenue growth across all 12 hotels.
• Market share performance.
• Sales and marketing strategy execution.
• Commercial talent development.
• Brand positioning and reputation.
• Revenue optimization and profitability.
• Commercial governance and compliance.
• Delivery of overall portfolio business objectives.
• What we offer:
• 5-day work week
• On-duty meals
• Medical insurance & ESIC (as applicable)
• Learning & development opportunities
• Employee stay and F&B discount across IHG hotels (as applicable)
• Global Internal transfer mobility within IHG (optional, subject to eligibility & NOC)
• Don't quite meet every single requirement, but still believe you'd be a great fit for the job?
• We'll never know unless you hit the 'Apply' button.
• Start your journey with us today.