Performance & Media Marketing Manager

Performance & Media Marketing Manager

1. Performance Marketing Management

• Develop and execute performance marketing strategies across paid digital channels including Google Ads, Meta, TikTok, LinkedIn, Programmatic, Display, and emerging platforms.
• Manage end-to-end campaign planning, execution, optimization, and reporting.
• Drive customer acquisition initiatives focused on lead generation, conversion, and revenue growth.
• Continuously optimize campaigns to improve:
• Cost per Lead (CPL)
• Cost per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rates

• Customer Lifetime Value (CLV)

• Conduct audience segmentation, targeting, and remarketing strategies.

2. Marketing Analytics & Reporting

• Establish and maintain marketing performance dashboards and executive reporting frameworks.
• Monitor key marketing KPIs and provide actionable recommendations.
• Analyze campaign effectiveness and customer acquisition trends.
• Present monthly, quarterly, and annual performance reports to senior management.
• Develop attribution models to measure marketing contribution across channels.
• Translate complex marketing data into business insights and recommendations.

3. CRM & Marketing Automation

• Manage integration between marketing platforms and CRM systems.
• Ensure proper lead capture, lead routing, lead scoring, and lead tracking processes.
• Develop and optimize automated lead nurturing workflows.
• Work closely with Sales teams to improve lead quality and conversion rates.
• Support implementation and optimization of marketing automation platforms.

4. Conversion Rate Optimization (CRO)

• Monitor and optimize customer acquisition funnels.
• Conduct A/B testing across campaigns, landing pages, advertisements, and customer journeys.
• Identify drop-off points and implement corrective actions.
• Improve lead-to-opportunity and opportunity-to-sale conversion rates.

5. Budget Management

• Manage and optimize annual marketing budgets.
• Allocate budgets across channels based on performance and ROI.
• Monitor marketing spend and ensure cost efficiency.
• Provide forecasting and budget utilization reports.

6. Technology & Data Management

• Oversee marketing technology platforms including:

• Google Tag Manager (GTM)

• CRM Platforms

• Marketing Automation Tools

• Dashboard and Reporting Solutions
• Ensure data accuracy and campaign tracking integrity.
• Implement best practices in conversion tracking, attribution, and performance measurement.

7. Market Intelligence & Innovation

• Monitor industry trends, digital marketing developments, and competitor activities.
• Evaluate emerging marketing technologies and AI-driven solutions.
• Recommend innovative approaches to improve marketing efficiency and effectiveness.
• Drive continuous improvement initiatives across marketing operations.

8. Stakeholder Management

• Collaborate closely with Sales, CRM, IT, Customer Service, and external agencies.
• Manage relationships with digital media agencies, technology vendors, and platform partners.
• Support leadership with strategic marketing recommendations and business cases.

• Sales Qualified Leads (SQLs)

• Cost per Lead (CPL)
• Cost per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Marketing ROI

• Budget Utilization Efficiency

• Revenue Generated from Marketing Activities