Performance Media Buying Team Leader
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Key skills for this role
About the Role
A pivotal role exists for a Performance Media Buying Team Leader, tasked with steering a dynamic media buying team. Responsibilities include planning, executing, and optimizing paid advertising campaigns while ensuring client ad account performance aligns with marketing objectives.
Key Skills for This Role
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Overview
This role is responsible for leading the media buying team, planning, executing, and optimizing paid advertising campaigns, and monitoring client ad account performance to ensure the best possible results according to the defined marketing and business objectives.
Key Responsibilities
- Lead the media buying team, assign tasks, and monitor the quality of daily execution.
- Manage paid advertising campaigns across Meta, Google, TikTok, Snapchat, and X when needed.
- Monitor key performance indicators such as ROAS, CPA, CPL, CTR, CVR, CPM, CPC, and AOV.
- Review daily and monthly budget plans and ensure alignment with performance targets.
- Analyze campaign performance and provide clear recommendations for optimization and scaling.
- Supervise A/B testing for ads, audiences, offers, and landing pages.
- Review ad accounts and ensure proper tracking setup, events, pixels, and UTM tracking.
- Prepare periodic performance reports for management and clients, highlighting results, challenges, and next steps.
- Train and develop team members and improve their analytical and execution capabilities.
- Stay updated with advertising platform changes and apply best practices within the team.
- Handle ad account issues, ad rejections, performance drops, and spending limitations.
- Ensure campaigns comply with platform policies and align with the Saudi market context.
Skills
- Strong hands-on experience in managing paid advertising campaigns across Meta, Google, TikTok, and Snapchat.
- Previous experience leading a team or supervising media buyers.
- Deep understanding of performance marketing metrics and how to connect them to business objectives.
- Strong ability to analyze data and translate insights into practical optimization decisions.
- Experience managing medium to large advertising budgets.
- Good knowledge of tracking and analytics tools such as GA4, GTM, Pixels, Conversion API, and UTM Tracking.
- Ability to build full-funnel strategies from awareness to conversion.
- Strong skills in prioritization, task distribution, and execution follow-up.
- Strong communication skills with internal teams and clients.
- Good understanding of the Saudi market and user behavior across digital platforms.
- Ability to identify scaling opportunities and improve advertising spend efficiency.
- Strong reporting skills with the ability to turn numbers into clear, actionable insights.
- Experience in e-commerce, services, or charity/nonprofit sectors is preferred.
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