Performance Marketing Specialist
Role Overview
The employer is seeking an experienced Performance Marketing Specialist.
The role requires 3+ years of hands-on performance marketing experience.
The position covers paid advertising, funnel marketing, audience targeting, creative strategy, testing, and performance analysis.
Key Skills for This Role
Full Job Posting
Role Overview
The employer is seeking an experienced Performance Marketing Specialist.
The role requires 3+ years of hands-on performance marketing experience.
The position covers paid advertising, funnel marketing, audience targeting, creative strategy, testing, and performance analysis.
Key Responsibilities
- Plan and execute full-funnel campaigns across top, middle, and bottom of funnel.
- Manage and optimize Meta/Facebook, Instagram, and Google Ads.
- Build custom audiences, lookalike audiences, retargeting, and remarketing campaigns.
- Develop ad concepts, hooks, copy, creatives, and content ideas through execution.
- Conduct A/B tests across creatives, audiences, messaging, offers, and landing pages.
- Research competitors, target audiences, market trends, and advertising strategies.
- Develop brand awareness, lead generation, conversion, and customer acquisition campaigns.
- Analyze performance, track key metrics, and prepare reports with recommendations.
- Collaborate with content and design teams on advertising content.
- Stay updated on advertising trends, platforms, tools, and strategies.
- Maintain a basic understanding of SEO, AEO, and GEO.
Requirements
- At least 3 years of hands-on experience in performance marketing.
- Strong experience with Meta Ads and Google Ads.
- Strong understanding of full-funnel and performance marketing.
- Experience with retargeting, custom audiences, and audience segmentation.
- Strong understanding of A/B testing and campaign optimization.
- Ability to create ad concepts, copy, and creative strategies.
- Strong analytical and problem-solving skills.
- Experience with competitor research, reporting, and performance analysis.
- Basic knowledge of SEO, AEO, and GEO.
- Data-driven mindset focused on ROI, conversions, and business growth.
Compensation
- Pay is AED 4,000 to AED 5,000 per month.
Workplace
- Work location is in person.
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