Performance Marketing Senior Specialist

Job Title

Role Summary

Role Profile

• Responsible for the briefing, coordination, and execution of marketing initiatives, through a well-defined annual Marketing calendar, for the assigned brands in line with overall brand Marketing & Communications strategy.
• Develop and manage strategies & performance optimization for campaigns across search engines and app stores in collaboration with media agencies.
• Own and drive all aspects of our SEM and Paid App marketing, and continuously work on identifying new ways of growing our presence on Google, App Stores and Affiliate Networks
• Prepare performance reports with analysis to update management.
• Maintain marketing spend per brand to ensure accurate book-keeping & optimal utilization in line with overall Marketing budget.
• Support in building clear understanding of brand values, customer profile and behaviors to ensure relevant marketing communication and messaging
• Create synergy between the various channels of communication, reaching the brand message to the customer through the most effective and efficient medium.
• Collect, collate and analyze consumer insights to ascertain the precise impact of marketing messages and promotions across touchpoints and the impact on sales.
• Cultivate professional and cordial relationships with cross functional teams to streamline diverse efforts to achieve a common purpose.
• Brief, coordinate and execute advertising and promotional plans to drive traffic and sales (Offline and online).
• Ensure all integrated marketing efforts are in compliance with brand standards and Majid Al Futtaim communication strategy.

Requirements

• Bachelor’s degree in marketing management or equivalent
• 4+ years of experience in a Marketing role along with experience managing performance-based search engine marketing, app install campaigns and affiliate marketing.
• Fashion Retail Background.