Performance Marketing Manager

Role overview

Performance strategy and paid media

• Develop strategies aligned with commercial objectives and manage acquisition, lead generation, remarketing, and retention campaigns across digital channels.
• Define and improve ROAS, CAC, CPA, LTV, conversion rate, and revenue KPIs; translate priorities into media plans, channel targets, and testing roadmaps.
• Plan and optimize Meta, Google, TikTok, Snapchat, and other platform campaigns, including Google Search, Display, Shopping, Performance Max, and YouTube.
• Optimize audiences, bidding, placements, feeds, and creatives; manage budgets, pacing, forecasts, campaign governance, tracking, quality assurance, and platform compliance.

E-commerce, CRM, and analytics

• Drive qualified traffic, online conversions, and revenue; monitor website performance, merchandising journeys, and funnel drop-offs.
• Run A/B testing across landing pages, offers, creatives, audiences, and funnels; partner with e-commerce and technology teams to improve user experience and checkout performance.
• Support CRM, email, SMS, WhatsApp, loyalty, and lifecycle initiatives; develop customer segmentation, remarketing, and lookalike strategies using first-party data.
• Analyze performance, maintain dashboards and reliable attribution, and present results, risks, forecasts, and recommendations; monitor competitors, market trends, consumer behavior, and platform developments.

Collaboration

• Work with content creators, designers, e-commerce, CRM, retail, service operations, and agencies; coordinate campaign calendars and optimization priorities.
• Contribute to annual marketing plans, commercial forecasts, and budgets; guide junior team members and agency partners when required.

Qualifications and experience

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related discipline.
• At least five years of performance marketing, digital marketing, or paid-media management experience.
• Demonstrated independent management of significant advertising budgets and delivery of measurable revenue growth.
• Experience in beauty, skincare, wellness, luxury retail, consumer services, or e-commerce is preferred; UAE or GCC market experience is preferred.

Technical skills and competencies

• Advanced working knowledge of Meta Business Manager, Google Ads, GA4, Google Tag Manager, Looker Studio, and TikTok Ads Manager.
• Strong understanding of attribution models, pixels, conversion APIs, tracking implementation, and conversion optimization.
• Product feeds, Google Merchant Center, remarketing, and audience management are preferred; SEO, CRM systems, marketing automation, and lifecycle marketing are advantages.
• Competencies include analytical problem-solving, strategic thinking, commercial acumen, budget management, forecasting, project management, communication, stakeholder management, creativity, experimentation, accountability, and collaboration.