Performance Marketing Manager

RESPONSIBILITIES

• Campaign Management & Optimization
• Own the paid media plan and channel mix for the Portfolio Brands
• Build, launch, and optimize campaigns across paid search, Shopping, display, video, and social platforms.
• Manage all aspects of campaign configuration and ongoing optimization, including bidding, audiences, ad trafficking, and account hygiene.
• Own the testing roadmap for the portfolio brands, including continuous A/B testing of ad copy, bid strategies, and landing pages.
• Ensure campaigns meet clearly defined conversion and efficiency objectives.
• Budget & Spend Management
• Manage day-to-day budget pacing and allocation across portfolio brand accounts within the budgets set by the Sr. Growth Manager.
• Monitor spend against plan, flag variances early, and recommend reallocations across channels and brands based on performance.
• Planning & Forecasting
• Support the annual and quarterly paid media planning process with channel recommendations, expected outcomes, and test proposals for each portfolio brand.
• Translate approved plans into campaign structures, budgets, and timelines
• Tracking & Measurement
• Own conversion tracking and measurement for the portfolio brands, including GTM, pixel and CAPI setup, product feed health, and troubleshooting data discrepancies between platforms and GA4.
• Create and deliver clear analytics and reporting to track progress against goals and share insights with the Sr. Growth Manager.
• Cross-Functional Collaboration
• Partner with the creative team by writing content briefs, drafting ad copy variations, and providing performance-based direction.
• Work with e-commerce, merchandising, and web teams on landing pages, promotions, and product feed requirements.
• Coordinate with platform representatives and any external partners to resolve issues and adopt new features.
• Continuous Improvement
• Troubleshoot, problem-solve, and find creative solutions as needed.
• Stay current on platform changes and industry best practices, and bring relevant opportunities to the team.

QUALIFICATIONS

• 4-6 years of hands-on digital marketing experience in paid media, including at least 2 years directly managing Google Ads and Meta accounts (not overseeing an agency).
• Strong quantitative ability and an advanced understanding of digital media analytics, including how to set up media analytics infrastructure to track KPIs.
• Understanding of past and current digital marketing and technology trends.
• Deep knowledge of, and passion for, technology, digital marketing, and innovation.
• Goal-oriented and self-motivated, with excellent communication skills and focus.
• Drive to deliver on and exceed performance goals.
• Proactive, collaborative, and results-driven work style.

THE IDEAL CANDIDATE WILL

NEWAGE OFFERS

HOW TO APPLY

• If you’re intrigued by job profile described above, we invite you to apply with your resume and cover letter illustrating how you would be an ideal fit with our team. We thank all interested candidates for applying and will contact those who qualify for an interview. No phone calls please. Offers of employment are contingent on the successful completion of a thorough background check.
• NewAge Products is an equal opportunity employer, committed to inclusion and diversity. We provide employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require any accommodation.

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