Director, Portfolio Brands
Key Skills for This Role
Full Job Posting
Retail Strategy & Channel Growth
Develop and own the US retail sales strategy for the emerging sub-brand portfolio, including channel plans, promotional and line review programs, assortment strategies, and new account acquisition roadmaps across big-box, independent and specialty retail, online marketplaces, and emerging formats
Build retail distribution for new and recently launched sub-brands from the ground up – securing first placements, establishing programs, and expanding door counts as each brand matures
Own delivery of sub-brand retail revenue and margin objectives, with tailored strategies by customer, channel, and brand
Leverage NewAge's established retailer relationships and commercial infrastructure where appropriate, while developing distribution paths independent of the core assortment
Optimize where and how each sub-brand shows up at retail – assessing account profitability and strategic fit, and monitoring cross-channel pricing and program integrity to prevent channel conflict
Commercial & Category Alignment
Shape retail pricing, promotional, and discounting strategies for each sub-brand in partnership with the brand and category teams, ensuring programs are channel-appropriate and commercially sound
Align retail programs with each sub-brand's direct-to-consumer presence to maintain price and program harmony across channels
Analyze market trends, consumer behavior, and competitive dynamics within each sub-brand's category to inform positioning, assortment, and product development priorities
Account & Retailer Management
Build and maintain productive relationships across buying, merchandising, e-commerce, and marketing teams at national big-box accounts, independent and specialty retailers, and marketplace platforms
Lead line reviews, program negotiations, and joint business planning, navigating program changes and competitive pressures while balancing NewAge's commercial interests with the long-term needs of each partner
Travel regularly to meet buyers, visit retail locations, and represent the sub-brands at key trade shows and market events
Coordinate closely with the teams managing NewAge's core assortment at shared retail accounts to keep account plans aligned and conflict-free
Ensure retail partners are equipped to present each sub-brand effectively in-store and online, including product training, merchandising support, and content alignment
Cross-Functional Collaboration & Team Leadership
Partner with Product Development, Marketing, Demand Forecasting, Operations, Supply Chain, and E-Commerce teams to align each sub-brand's assortment, go-to-market strategy, forecasts, and promotional programs with retail customer needs
Serve as the senior internal voice of the retail customer for the sub-brand portfolio, bringing market insights and voice-of-customer feedback into cross-functional decisions
Work with the leadership team to identify and execute incremental growth opportunities, including future sub-brand or category additions
Operate initially as a hands-on individual contributor while establishing the processes, coverage model, and pipeline discipline for a scalable retail sales organization
Build and lead a US retail sales team over time – creating forward-looking resource plans, advocating for the structure required as the portfolio scales, and defining roles, hiring, and developing talent
Reporting & Market Intelligence
Maintain current knowledge of industry trends, competitor activity, and retailer strategies across the categories in which the sub-brands compete
Develop KPIs and reporting to measure sub-brand performance across channels, presenting results to senior management on a regular cadence, explaining significant deltas, and creating proactive plans to course-correct
Other related duties as assigned
EXPERIENCE & QUALIFICATIONS
- Post-secondary education in Sales, Business, Marketing, or a related field
- Minimum 8 years of progressive retail sales experience in consumer products, with demonstrated success across multiple retail channels – big-box or mass retail, independent or specialty retail, and online marketplaces
- Proven track record of managing and growing national retail accounts – leading line reviews, negotiating programs, and delivering against revenue and margin targets – with an established network of buyer and vendor-manager relationships in the US retail landscape
- Experience introducing new brands or product categories to retail – securing first placements and building distribution from the ground up – is strongly preferred
- Multi-brand portfolio experience and familiarity with marketplace retail operations (first-party vendor and third-party seller models) are strong assets
- Exceptional negotiation, communication, and presentation skills, with the ability to navigate complex buyer conversations at senior levels
- Strong analytical and business planning skills; able to assess profitability, identify growth levers, and develop data-supported recommendations using tools such as Excel, Tableau, or Power BI
- Proficient in Microsoft Office and CRM tools, and with AI tools such as Claude to enhance productivity and day-to-day workflows; MBA an asset
- Self-directed and results-oriented; comfortable working remotely with a high degree of autonomy while building toward a leadership mandate
TRAVEL REQUIREMENTS
- Regular domestic travel required
- Occasionally travel to NewAge headquarters located in North York, ON, Canada for head office visits; valid passport required
NEWAGE OFFERS
Salary and bonus is based on experience and highly competitive for the right candidate. This is an existing vacancy and the base salary for this role is $ 100,000 - $125,000 USD annually at the time of the posting.
This is an existing vacancy and the base salary for this role is $ 100,000 - $125,000 USD annually at the time of the posting.
An opportunity within a growing, fast-paced company, well established in its industry.
Fun! We celebrate successes and hold special events to build strong teams.
HOW TO APPLY
- If you’re intrigued by job profile described above, we invite you to apply with your resume and cover letter illustrating how you would be an ideal fit with our team. We thank all interested candidates for applying and will contact those who qualify for an interview. No phone calls please.
- NewAge Products is an equal opportunity employer, committed to inclusion and diversity. We provide employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require any accommodation.
USE OF AI IN HIRING
AI enabled tools may be used to support parts of the recruitment process. All hiring decisions are made by human reviewers.
About NewAge Products
Verified company details for this employer are not available yet.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer