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Performance Marketer (Senior Growth Associate)

Lyka
Alexandria, AUS
Full-time
Senior · 3+ years experience
Onsite
Discovered 1 weeks ago

Full Job Posting

Requirements

  • 3+ years experience in performance marketing (agency or in-house, ecom/DTC preferred)
  • Must have proven hands-on experience with platforms such as Meta, Google Ads (Search, PMAX, Youtube, etc.), Programmatic Video (eg. through DV360 or equivalent), Tiktok
  • Strong analytical capability with a focus on ROI and campaign effectiveness
  • Experience with A/B testing, creative optimisation, and campaign planning

Benefits

  • Work in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product!
  • Growth and Development - Lyka is growing extremely quickly, which means you will have the opportunity to experience different challenges every day and progressively acquire more responsibilities as our facility and team expands. We provide an annual budget for you to continue your personal development.
  • Work for a sustainability focused company - we care about the health of our pets and our planet. We’re proud to be Australia’s only carbon-negative and plastic-negative pet company and we’re always looking at ways for us improve sustainability practices.
  • Be part of a diverse top talent team, coming from widely different backgrounds and geographies.
  • Up to 18 weeks of paid parental leave top-up.
  • Wellbeing assistance and tools to take care of your mental and physical wellbeing so you can do your best work.
  • Pupper parent support to care for your furry friends - flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training & care to help them live their best life.
  • We are committed to building inclusive and diverse teams
  • Lyka is an equal opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion. We celebrate diversity, are devoted to creating an inclusive environment for all staff and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.

Preferred Qualifications

  • 3+ years experience in performance marketing (agency or in-house, ecom/DTC preferred)

Responsibilities

  • Setting up new campaigns and ads on a regular basis including but not limited to Google Ads (Search, PMAX, Youtube etc.), Meta/Tiktok, Programmatic Video/VOD, aligned to industry-wide best practices, across multiple verticals and geographies
  • Analysing campaign performance and providing reports/insights to find growth opportunities including but not limited to ads, creatives, audiences, keywords and landing pages
  • Reviewing ad performance across channels on a daily & weekly cadence
  • Owning the creative pipeline and performance, liaising closely with the Creative Director and their team to ensure frequent creative rotations
  • Assisting in channel specific ad creative ideation, digital strategy and testing
  • Monitoring and optimising digital performance campaigns within budgets and KPIs
  • Running experiments across core platforms to identify opportunities and inefficiencies to improve ROI
  • Using internal attribution, product analytics, platform numbers, geolift and MMM to cross-check channel/campaign impact and suggest budget optimisations that maximise growth and efficiency of the media mix
  • Proposing optimal spend allocation between performance and brand channels
  • Liaising and communicating with the VP of Growth and other key stakeholders (eg.

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