Performance & Growth Marketer

Role overview

Accountabilities

• Manage and optimize paid acquisition on Meta Ads, Google Ads and TikTok Ads.
• Test channels, creative, audiences, offers and conversion funnels.
• Allocate substantial media budgets using data and commercial objectives.
• Monitor performance, diagnose issues and improve profitability.
• Analyze CAC, LTV, MER, ROAS, contribution margin and payback periods.
• Connect advertising to revenue, profitability and P&L outcomes.
• Build forecasts, financial models and budget recommendations.
• Improve attribution, incrementality testing, measurement and reporting.
• Work with creative, CRO and growth teams to improve acquisition, conversion and retention.
• Present commercial insights and recommendations to founders, clients and senior stakeholders.
• Join strategy sessions, apply growth frameworks and experiment continuously.
• Own results and contribute to team development and improvement of growth processes.

Requirements

• At least three years of hands-on paid media experience with product-based DTC or eCommerce brands.
• Practical expertise in Meta Ads, Google Ads and TikTok Ads.
• Experience managing and scaling significant paid advertising budgets.
• In-house or brand-side DTC or eCommerce experience is strongly preferred.
• Understand acquisition, conversion optimization, retention and customer lifetime value.
• Strong commercial and financial acumen, including CAC, LTV, MER, ROAS, contribution margin, payback periods and profitability.
• Evaluate marketing impact beyond platform metrics, including revenue and margins.
• Strong analytical, problem-solving and critical-thinking skills; translate data into clear recommendations.
• Strong written and verbal English; communicate with non-technical stakeholders, founders, leaders and clients.
• Organized, proactive, accountable and ownership-minded.
• Full-time and exclusive commitment and availability for daily 4:00–6:00 PM Melbourne-time overlap.

Workplace

• Fully remote work.

Development and benefits

• Work with established DTC and eCommerce brands, including businesses with eight- and nine-figure revenues.
• Gain exposure to performance marketing, commercial strategy, financial planning and business growth.
• Weekly live strategy sessions, dedicated six-week onboarding and development, and proprietary reporting tools and experimentation frameworks.
• Career progression may include Growth Performance Marketer, Senior Performance Marketer and Growth Strategist, based on demonstrated capability and impact.
• Opportunity to expand into growth strategy, forecasting, commercial analysis and strategic decision-making.