Pay Per Click Manager

Overview

Key Responsibilities

• Develop, manage, and scale PPC campaigns across Google Ads, Performance Max, Meta, and other paid social platforms
• Optimise campaign performance to improve CPA, ROAS, conversion rates, and overall acquisition efficiency
• Manage large advertising budgets across multiple brands and markets
• Conduct keyword research, audience targeting, bid optimisation, and A/B testing
• Analyse campaign data and deliver actionable insights through regular reporting and performance reviews
• Collaborate with creative, product, and CRM teams to improve conversion funnels and user acquisition strategies
• Ensure campaigns comply with healthcare and advertising regulations across UK and US markets
• Stay up to date with platform updates, industry trends, and emerging performance marketing strategies

Requirements

• 4+ years of hands-on PPC/performance marketing experience
• Strong expertise in Google Ads, Performance Max, and paid social platforms
• Proven track record managing high-budget, performance-focused campaigns
• Experience in healthcare, telemedicine, pharmacy, or regulated industries is highly preferred
• Strong analytical and reporting skills with experience using Google Analytics and tracking tools
• Data-driven mindset with a strong focus on growth and optimisation
• Excellent communication and stakeholder management skills
• Ability to work independently in a fast-paced environment