Paid Search Manager
Key Skills for This Role
Full Job Posting
Key Responsibilities
- Strategy & Execution
- Own end-to-end paid search strategy across Google Ads, LSAs and Bing Ads for multiple brands and markets
- Build, monitor, and optimize campaigns to achieve lead volume, cost-per-lead, and signed-case efficiency goals
- Leverage keyword, audience, and creative testing frameworks to improve quality and conversion performance
- Develop and maintain robust negative keyword lists and segmentation strategies across brands
- Manage and optimize Local Services Ads (LSAs) — including profile health, dispute management, and budget pacing
- Agency Management
- Collaborate with external paid search agencies as needed; hold them accountable to performance goals, testing cadence, and spend efficiency.
- Audit campaigns regularly to ensure strategic alignment and technical excellence (bidding, ad copy, extensions, tracking)
- Facilitate weekly performance reviews and quarterly business reviews with agency partners
- Consolidate insights across agencies into unified dashboards and performance reports
- Cross-Channel & Analytics Integration
- Collaborate with analytics, BI, and marketing teams to align attribution, tracking, and offline conversion imports
- Partner with the creative team to develop ad copy and landing page variants optimized for lead quality
- Contribute to budgeting, forecasting, and media-mix planning across DMAs and practice areas
- Identify and implement automation or AI-driven bidding solutions that improve performance consistency
Qualifications
- 5+ years of experience in Paid Search or Performance Marketing (agency or in-house)
- Proven success managing high-value lead gen campaigns (legal, financial, healthcare, or other high-CPL verticals preferred)
- Expert-level proficiency in Google Ads , Bing Ads , and Local Services Ads
- Deep familiarity with tracking, attribution, and CRM integrations (GA4, CallRail, Salesforce, HubSpot, or similar)
- Strong analytical and Excel/Sheets skills; experience with Sigma , Looker , or other BI tools a plus
- Exceptional communication and vendor-management skills
- Google Ads and/or Bing Ads certifications strongly preferred
What Success in the Role Looks Like
Continuous improvement in cost-per-lead and signed-client efficiency
Clear accountability and transparency in agency performance
Well-documented testing and optimization roadmap with measurable outcomes
Integration of offline and downstream metrics into paid search optimization
Atticor is an Equal Opportunity Employer. For California residents, you will receive our CCPA information on your application confirmation page.
About Atticor
AI-enabled legal services platform supporting plaintiff law firms with case operations, technology, and back-office services.
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