Paid Search Manager

Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients.

Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.

Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc.

Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.

Working with direct response advertising strategies to drive sales revenue and/or qualified leads.

Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.

Creating and implementing campaign A/B test experiments to identify optimal campaign settings

Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.

Analyzing paid search campaign results and adjust strategy and budgets accordingly.

Communicating with clients regularly to discuss goals and deliver results.

Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency.

1.5-3 years of experience managing paid search campaigns for multiple client portfolios within an advertising agency

Excellent verbal and written communication skills

Excellent analytical skills

Deep knowledge of the SEM industry and the paid search advertising model

Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns

General knowledge of search engine optimization (SEO), social advertising, and web usability

Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building

Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients

Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace

An understanding of customer lifetime value and optimizing towards profits based on client margins

Ability to manage expectations and priorities

Experience presenting to senior-level client contacts

Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per client

Experience with Google Suite

Hands-on experience using AI and automation tools inside and outside paid search platforms to optimize results