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Paid Media Manager

Trade Nation
London, GBR
Full-time
Manager
Onsite
Discovered 1 weeks ago
Account management

Full Job Posting

Key responsibilities:

  • Own day-to-day management of paid social accounts including campaign setup, optimisation, budget pacing and scaling decisions.
  • Build and run structured testing frameworks across audiences, creative, placements and bidding strategies.
  • Partner with the Creative team to brief, produce and iterate paid social assets at the cadence required for performance media.
  • Work with Marketing Tech and Data to ensure accurate event tracking, Conversions API implementation, attribution and performance reporting.
  • Scale Meta as the primary paid social platform, expanding into LinkedIn and YouTube once incrementality is proven.
  • Adapt campaigns to the Licensed versus Discovery Market framework, respecting global English only requirements in Discovery Markets.
  • Partner with CRO and Organic Growth to test and improve landing page performance, message match and post-click conversion rates.
  • Ensure all paid activity meets financial promotions requirements in each licensed jurisdiction (FCA, ASIC, CMVM) and is approved through AdClear, with Claims Library validation, before publication.
  • Support paid search, programmatic display and affiliate activity where required, including Google Ads campaign management, keyword strategy and search-to-social audience insights, ensuring cohesion across the paid acquisition mix.

Requirements

  • Strong hands-on experience running paid social campaigns at scale on Meta, with working knowledge of LinkedIn, YouTube, programmatic display and affiliate marketing.
  • Deep understanding of Conversions API, event tracking, attribution models and performance analysis.
  • Experience launching and scaling creative testing programmes with clear learning frameworks.
  • Commercial mindset with clear CAC, CPA and payback discipline.
  • Ability to operate within a regulated environment and work closely with Compliance.
  • Working knowledge of paid search, specifically Google Ads account management including campaign setup, keyword bidding and performance optimisation. Paid social is the primary focus of this role; paid search experience is a secondary but valued requirement.
  • Fluent English; additional European languages (Portuguese, Polish, German) a strong plus.

Benefits

  • Opportunity to own and grow a key acquisition channel at Trade Nation.
  • Work in an international fintech and regulated trading environment.
  • High level of ownership and impact across affiliate and paid media.
  • Work with leading affiliate, display and programmatic platforms.
  • Collaborate with experienced teams across Marketing, Data, Creative, CRO and Compliance.
  • Opportunity to develop and scale a growing affiliate marketing function.

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