Paid Media Manager - 12 Month Contractor/Freelancer role

Overview

Job Description

Campaign Strategy and Execution

• Develop and implement targeted paid media strategies to drive visitor registrations and generate qualified leads for exhibitors across all shows in the portfolio.
• Manage international and local Exprom (exhibitor promotion) and Visprom (visitor promotion) campaigns, ensuring alignment with sales and marketing objectives.
• Collaborate with the sales team on Exprom strategies and the marketing team on Visprom strategies, including targeting, data builds, and channel-specific communication plans.
• Brief agencies with clear targets, media plans, and insights from previous campaigns to ensure effective execution.
• Oversee the launch and execution of campaigns, continuously optimising for key metrics such as CTR, conversions, and lead quality.
• Optimization and Reporting:
• Monitor campaign performance, identifying areas for improvement and implementing changes to maximise ROI optimisation
• Analyse key metrics to determine if creatives need refreshing or if targeting strategies require adjustment.
• Prepare detailed monthly reports on campaign performance, providing visibility to senior leadership and the core marketing team.
• Focus on increasing the volume of high-quality registrations while improving conversion rates.
• Collaboration and Coordination:
• Work closely with agencies to ensure campaigns are on track to meet targets.
• Partner with the sales and marketing teams to align on goals and strategies.
• Leverage insights from other portfolios and past campaigns to inform media planning and execution.

Strategic Priorities

• Drive high-quality visitor registrations and qualified exhibitor leads.
• Address challenges with high registration volume but low conversion rates by optimising targeting and messaging.
• Penetrate new markets unfamiliar with Saudi events through tailored strategies and localised campaigns.

Qualifications

Experience

• Proven experience managing international paid media campaigns, with a strong focus on driving registrations and lead generation.
• Experience working closely with or managing agencies to execute high-performing campaigns.
• Strong background in analytics and reporting, with the ability to identify trends and make data-driven decisions.

Technical Skills

• Proficiency in paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, Data Studio).
• Strong analytical mindset, with the ability to quickly identify areas for improvement and implement changes.
• Experience in creating and managing media plans, including data builds and targeting strategies.

Personal Attributes

• A marketer with a deep understanding of the local market, proficient in creating content in English and Arabic.
• Excellent communication and collaboration skills to work effectively with internal teams and external agencies.
• Highly organised and detail-oriented, with the ability to manage multiple campaigns and stakeholders simultaneously.

Additional Information