Orchard - Customer Strategy & Digital Transformation Director

Requirements:

• 10+ years experience across customer growth strategy and experience strategy, with a track record of demonstrated strategic and commercial thinking and marketing tech enablement, especially across CRM and Marketing Automation.
• Exposure to platforms such as HubSpot, Optimizely, Salesforce, or data platforms such as CDPs is an advantage, though hands-on platform delivery isn't the core of this role.
• Comfortable moving between strategic thinking and the operational detail of what it takes to implement a recommendation.
• Confident working with AI, data, analytics, and CRO/experimentation specialists, even if that's not your own core discipline.
• Strong client-facing presence and is able to build trust quickly and hold a senior relationship with confidence and autonomy.
• Genuinely energised by ambiguity and is able to shape a brief rather than needing one handed to you.
• Background in a customer transformation practice or an equivalent client-side or agency growth/experience role is desirable.
• What Success Looks Like:
• First 30 days: you're running point on at least one major client relationship, with a costed roadmap in market and the right specialists engaged against it.
• First 90 days: you've mapped the account and specialist landscape, built credibility with at least one senior client stakeholder, and formed a clear point of view on where the growth and experience gap sits.
• By 12 months: client outcomes/impact are measurable, with an expanding remit and portfolio. You’ve been able to identify new opportunities to grow the portfolio.
• Orchard Marketing is part of the Enero Group. As a Group, we proudly acknowledge the traditional custodians of the land on which we operate, the Gadigal People of the Eora Nation. Our Innovate, Level 2, RAP endorsement aims to nurture, develop, encourage, and include Aboriginal and Torres Strait Islander talent, partners, and advisors both in our own agency, and across the broader industry. As such, we encourage peoples of all backgrounds to apply.
• A Little About Orchard
• We offer an awesome, fun working environment full of culture and energy. We leave our egos at the door and past that door is a super cool office space filled with inspiring people and free crumpets.
• We pride ourselves on our work, as well as our focus on a healthy work / life balance. We’re 100% committed to you, your career at Orchard and your continued professional and personal development. We offer a rich array of internal and external structured training and education courses as well as ongoing individual wellbeing support through our Employee Assistance Program.
• At Orchard, we believe creativity and technology should work hand-in-hand to invent better outcomes. We’re Australia’s leading health and wellness agency, blending modern marketing with science and powered by deep digital experience. Our work wins effectiveness awards and, more importantly, creates meaningful change for patients, HCPs, and the brands we partner with.
• We’re a fun, hardworking team that leaves egos at the door. Past that door? A collaborative studio filled with inspiring people, big ideas, and yes, free crumpets.