Offline Marketing Manager
Skills
About This Role
Company Description
Arab Land Trading (ALT) is the leading provider in the Middle East pet care industry, offering the largest portfolio of pet products in the Gulf region.
Partnering with over 40 internationally renowned brands, ALT specializes in high-quality food and accessories for dogs, cats, rodents, fish, and reptiles.
Established with a vision to lead in pet care, ALT has grown into a trusted name in the industry, ensuring exceptional products and services for pet owners across the region.
The company is headquartered in Dubai, United Arab Emirates.
Job Summary
We are looking for a results-oriented
Offline Marketing Manager
with strong experience in
Modern Trade (organized retailers)
and
Specialty Markets (independent retail stores)
.
The role will focus on driving in-store visibility, executing trade marketing initiatives, and supporting sales growth through impactful offline campaigns.
Key Responsibilities
- Plan and execute
- trade marketing strategies
- across modern trade and specialty retail channels
- Collaborate with major retailers to implement
- in-store promotions and activations
- Manage
POSM (Point of Sale Materials)
- development and deployment
- Ensure strong
- shelf visibility, merchandising, and planogram compliance
- Coordinate
- product launches, sampling activities, and in-store events
- Work closely with sales teams to align
- promotions and distribution strategies
- Track competitor activities and retail trends
- Monitor budgets and ensure effective utilization of trade marketing spend
- Analyze campaign performance and provide actionable insights
Requirements
- 6+ years of experience in
- offline/trade marketing
- , preferably in FMCG or retail.
- Strong experience with
- modern trade accounts and independent retailers.
- Solid understanding of
- merchandising, promotions, and retail execution.
- Excellent negotiation and relationship management skills.
- Strong organizational and project management abilities.
- Bachelor’s degree in Marketing, Business, or related field.
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