Mobile Application Marketing Specialist
Skills
About This Role
Overview
- Plan, execute, and optimize mobile app marketing campaigns across multiple channels.
- Manage paid advertising campaigns on:
- oApple Search AdsoGoogle App CampaignsoMeta Ads (Facebook & Instagram)oTikTok Ads and other digital platforms
- Develop and manage affiliate marketing and influencer campaigns to increase app installs and brand awareness.
- Identify, recruit, and coordinate with influencers, content creators, and affiliate partners.
- Track campaign performance, influencer engagement, and affiliate conversions.
- Improve app visibility through App Store Optimization (ASO).
- Monitor and analyze KPIs such as CPI, CPA, ROAS, retention rate, and conversion rate.
- Conduct competitor analysis and keyword research for app store ranking improvement.
- Coordinate with internal teams for marketing materials, creatives, and promotional content.
- Prepare regular performance reports and provide recommendations for campaign improvements.
- Stay updated with mobile marketing trends, social media trends, and app store policies.
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