Merchandising Manager - On | Mizzen International, Seddiqi Holding

Overview

Key Responsibilities

• ***General Management***
• Executes overall brand inventory and product strategy & plans for On. Needs to be an expert in the specific categories and in the sportswear industry that On competes in.
• Reports and analyses business performance by category sales, sell-out, gross margin and turnover and translates insights into key selling points, or category opportunities.
• ***Relationship Management***
• Coordinates with Brand principals, Logistics, Marketing, Finance, IT and Retail for merchandise cycle.
• Manages the relationship and liaises with Brand Principals on matters relating to product launches, marketing campaigns, forthcoming offerings, and events in conjunction with Retail, Marketing and E-Commerce.
• ***Brand Management***
• Monitors and reports market trends and competitors’ activities to identify opportunities.
• Visits stores regularly and understand key issues with brands - gather information on sales results, competitive practices, product availability or replenishment challenges or other relevant data which may impact business performance. Recommends remedial actions accordingly.
• Coordinates regular meetings with Area Managers, Brand Team, Distribution team, and Store Managers to share insights arising from market dynamics and brands performance.
• Works closely with the Brand team to analyze and report sales related data for products within his brand portfolio and provides insights into capitalizing on sales opportunities.
• Ensures proper assortment planning and budgeting for On.
• ***Inventory Management***
• Manages product portfolio based on demand trends to minimize unnecessary product proliferation.
• Monitors and forecasts inventory levels across the brands and locations and ensures proper allocation of merchandise based on sales trends and demand.
• Properly manages inventory, stock turnover, terminal stock, expired stock, and stock movement.
• Proposes and identifies list of products for buy backs in cases of overstocking & submit to GM.
• Prepares and produces seasonal Buy Analysis to direct ranging and ranking decisions during market i.e. Sell-Thru
• Analyses product category and identifies regional nuances and opportunities for growth
• Defines discount strategies on markdowns, promotions, and sample sale at style level
• Develops and is responsible for managing the OTB budgets
• Studies productivity of products and categories for effective buys and replenishments
• Follows up on stock adjustments to ensure stock health in POS with focus on stock discrepancies, POSM, testers and samples
• Ensures all packaging requirements for brands is fulfilled for both retail and E-commerce
• ***Marketing***
• Reviews marketing plans to ensure alignment with inventory
• Strategize and formulate actions to drive trade in underperforming product categories
• ***Stakeholders Management***
• Oversees the distribution channels (Duty Free, department stores, wholesale accounts or online platforms) to ensure timely orders, replenishment, and presence alongside the supply chain executive.
• Works closely with corporate sales department to provide the right support to complete sales.
• ***People & Leadership***
• Provide direction and supervision to the Brand Coordinator, and overseeing constant skill development
• Ensure effective communication between team to ensure everyone understands their roles, responsibilities, and KPIs.
• Provide guidance, support, and ensure there is a positive and motivating environment, challenging team members to meet set targets.
• Conduct appraisal analysis to identify team members with potential and eligibility to develop further.
• Ensure underperforming members are notified and provide guidance and support on how they must improve, and if deemed necessary corrective action can be taken.
• Regularly, following a defined structured process, monitor staff’s performance and provide feedback and support if necessary.
• In order to be successful in this role, you should have:
• Bachelor Degree or equivalent in International Business/ Marketing / Mass Communication.
• 5-8 years job related experience
• Familiar with different forms of affiliated marketing, social networking and digital marketing platforms.
• Extensive knowledge of fashion trends & styles and local media scene.
• Knowledge in the marketing of fashion or Sports segment
• If you are ready for your next challenge, Apply Now!