Memberships Communications Specialist
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Key skills for this role
About the Role
Lead membership communications, create engaging content, manage social media, and collaborate across departments to enhance member experience and visibility.
Key Skills for This Role
Full Job Posting
Content Creation and Management
- Lead all communication plans and calendars and is the focal point of contact for all membership communications matters in collaboration with the QC Marketing and Communications
- Create digital and print materials that highlight membership benefits, upcoming events, and exclusive content for members.
- Proofread all communications materials for online and print distribution to ensure consistency in branding and messaging.
- Direct and oversee the work of remote contractors appointed for membership comms and marketing, where applicable.
- Develop indicators for success and evaluate results and monitor analytics to evaluate successes and identify areas for improvement with communications campaigns and strategies.
Event Communications & Coordination
- Support communications for member-exclusive events, such as private tours, workshops, and special previews, ensuring members receive timely and relevant information.
- Assist in creating pre- and post-event content, such as event highlights and testimonials, to enhance engagement.
- Support the team with member communication such as, but not limited to, the development of response templates, welcome letters, retention and renewal letters.
- Digital & Social Media Engagement In collaboration with the QC+ Marketing Team
- Manage social media content related to memberships by working with the social media team to showcase member experiences and exclusive perks.
- Analyze social media engagement data to identify opportunities for increasing member visibility and expanding the online membership community.
- Generate ideas for digital content, such as behind-the-scenes videos, member stories, or interviews with the QC Marketing team, to share the value of membership across platforms.
- Coordinate the updating of content for the Membership section of the QC website, and all newsletters, push notifications from the CRM system and the app, to members.
Collaboration & Cross Departmental Coordination
- Partner with the membership, marketing, and visitor services teams to ensure consistent messaging and alignment on initiatives.
- Work closely with QC+ s in house designer to create visually appealing materials that support membership communications.
- Ensure all materials reflect respective brand identity in terms of communications.
- Review first drafts and make revisions based on the feedback received.
- Review final productions for errors and ensure that final prints or digital copies reflect specifications.
- Support the Head of Memberships in special projects, including collaboration on major campaigns, new member initiatives, and partnerships.
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