Membership Marketing Manager

Job Type

00000

Job Description

Key Responsibilities

• **Go-to-Market Strategy:** Develop and execute the comprehensive GTM strategy for membership launches, tier promotions, and seasonal acquisition pushes.
• **Funnel Optimization:** Design and refine the full marketing funnel, utilizing audience targeting, segmentation, and landing page UX optimization to drive conversion.
• **Agency & Media Management:** Lead creative and media agencies by developing structured briefs and defining media strategy to ensure performance-driven planning and buying.
• **Ambassador & Creator Program:** Develop and manage a robust ambassador program, identifying and cultivating relationships with key opinion leaders to build credibility and reach.
• **Performance Tracking & Reporting**: Define and track KPIs including CPA, conversion rates, and ROI, presenting data-driven insights and recommendations to senior leadership.
• **Membership Team Partnership:** Act as the primary liaison to the Membership operations team, staying aligned on programming, events, and member experience developments.
• **Cross-Portfolio Coordination:** Align membership campaign timing with broader activations, such as F&B events or gallery openings, to leverage cross-promotion and portfolio synergies.
• **Budget Management:** Own and manage the marketing budget allocated to membership initiatives, ensuring spend is aligned with commercial targets and priorities.
• **Brand Standards & Alignment:** Ensure all membership communications adhere to the organization’s visual identity and tone-of-voice standards while remaining consistent with the overarching publishing calendar.

Requirements

• **Education:** Bachelor’s degree in Marketing, Business, or related field.
• **Experience**:8–10 years in marketing, with specific expertise in subscription, membership, or loyalty programs.
• **Competencies**: Strong background in performance marketing, media briefing, and ambassador program management.
• **Attributes**: Commercially driven, highly analytical, and comfortable managing multiple stakeholders and agencies simultaneously.
• **Regional Knowledge**: GCC or Middle East experience is strongly preferred.

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