Media Planner

Overview

Responsibilities

• Develop integrated media plans across digital (search, social, programmatic, video) and offline (TV, radio, OOH, print) • Define channel roles within the full funnel (awareness, consideration, conversion) • Build audience strategies based on data, insights, and business objectives • Allocate and optimize budgets across channels to maximize performance and efficiency • Translate client business goals into measurable media KPIs and frameworks • Collaborate with activation teams to ensure plans are executed as designed • Analyze campaign performance and provide strategic recommendations for optimization • Ensure consistency and governance across markets in regional or global accounts • Lead planning presentations and articulate rationale behind media decisions • Identify innovation opportunities (new formats, channels, test & learn frameworks)
• Develop integrated media plans across digital (search, social, programmatic, video) and offline (TV, radio, OOH, print)
• Define channel roles within the full funnel (awareness, consideration, conversion)
• Build audience strategies based on data, insights, and business objectives
• Allocate and optimize budgets across channels to maximize performance and efficiency
• Translate client business goals into measurable media KPIs and frameworks
• Collaborate with activation teams to ensure plans are executed as designed
• Analyze campaign performance and provide strategic recommendations for optimization
• Ensure consistency and governance across markets in regional or global accounts
• Lead planning presentations and articulate rationale behind media decisions
• Identify innovation opportunities (new formats, channels, test & learn frameworks)

Qualifications

• Cross-channel media planning (Digital + Offline integration) • Audience segmentation and targeting strategy • Budget allocation and optimization modeling • Strong understanding of media KPIs (reach, frequency, CPM, CPA, ROI) • Strategic thinking beyond execution • Knowledge of planning tools (e.g., Nielsen, Comscore, DV360) • Ability to interpret data and derive actionable insights • Understanding of media buying principles (not execution-focused but informed) • Stakeholder communication and presentation skills • Adaptability to multi-market / regional structures
• Additional information
• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
• All your information will be kept confidential according to EEO guidelines.
• Compensation Range: USD $ -. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/16/2026.
• Cross-channel media planning (Digital + Offline integration)
• Audience segmentation and targeting strategy
• Budget allocation and optimization modeling
• Strong understanding of media KPIs (reach, frequency, CPM, CPA, ROI)
• Strategic thinking beyond execution
• Knowledge of planning tools (e.g., Nielsen, Comscore, DV360)
• Ability to interpret data and derive actionable insights
• Understanding of media buying principles (not execution-focused but informed)
• Stakeholder communication and presentation skills
• Adaptability to multi-market / regional structures