Media Manager - 12 month secondment
Role Overview
The Media Manager is responsible for shaping and advancing Sportbet’s media strategy through designing, executing, and refining innovative media strategies that drive TOMA and new customer acquisition/reactivations and existing customer retention. This role oversees media planning & execution with a particular skew to digital and emerging channels, from strategy development through to delivery, analytics, and optimisation, ensuring that every initiative aligns with Sportsbet’s growth objectives.
Central to the position is a deep understanding of both established and emerging digital platforms to enable working closely with media partners, technology partners and PMG (our media agency) to deliver seamless, data-driven campaigns that maximise reach and effectiveness while adhering to budgetary and compliance requirements.
In addition to day-to-day media & campaign management, the Media Manager is expected to foster a culture of innovation and collaboration within the extended media & marketing team. This involves mentoring junior team members, leading cross-functional projects, and championing the adoption of new technology. The role also demands a keen eye for performance analytics, ensuring that reporting is accurate, actionable, and tailored to inform future media strategies. By staying alert to industry trends and technological advancements, the Media Manager will also help keep the organisation at the forefront of technology adoption, innovation and media excellence.
This key role will form part of the Customer Marketing & Media Extended Leadership Team (Media ELT).
Key Skills for This Role
Full Job Posting
About the Role
The Media Manager is responsible for shaping and advancing Sportbet’s media strategy through designing, executing, and refining innovative media strategies that drive TOMA and new customer acquisition/reactivations and existing customer retention. This role oversees media planning & execution with a particular skew to digital and emerging channels, from strategy development through to delivery, analytics, and optimisation, ensuring that every initiative aligns with Sportsbet’s growth objectives.
Central to the position is a deep understanding of both established and emerging digital platforms to enable working closely with media partners, technology partners and PMG (our media agency) to deliver seamless, data-driven campaigns that maximise reach and effectiveness while adhering to budgetary and compliance requirements.
In addition to day-to-day media & campaign management, the Media Manager is expected to foster a culture of innovation and collaboration within the extended media & marketing team. This involves mentoring junior team members, leading cross-functional projects, and championing the adoption of new technology. The role also demands a keen eye for performance analytics, ensuring that reporting is accurate, actionable, and tailored to inform future media strategies. By staying alert to industry trends and technological advancements, the Media Manager will also help keep the organisation at the forefront of technology adoption, innovation and media excellence.
This key role will form part of the Customer Marketing & Media Extended Leadership Team (Media ELT).
Key Responsibilities
- Develop and lead digital media strategies across paid channels that support growth, brand and customer objectives
- Oversee end‑to‑end digital campaign delivery including trafficking, scheduling, pacing, variance management, QA and troubleshooting
- Deliver innovative media solutions that improve efficiency, effectiveness and overall campaign outcomes.
- Translate strategic direction into new tactical media plans and activation approaches.
- Support implementation, optimisation and ongoing management of ad‑tech and mar‑tech platforms and vendors.
- Apply strong working knowledge of data privacy, frameworks and governance requirements to ensure compliant execution of data driven campaigns
- Uplift media measurement capability across reach, attention, MCSOV, MMM and post‑campaign evaluation.
- Partner closely with analytics, finance and compliance teams to deliver integrated, insight‑led campaigns.
- Own day‑to‑day accountability for media agency performance, deliverables and quality assurance.
- Provide clear, constructive feedback to refine and uplift agency recommendations and outcomes.
- Apply understanding of DSPs, ad servers and campaign management tools to maximise performance and efficiency.
- Please note, this role is open to internal applications only and will close on Monday 5th October at 11.59pm AEST
About Sportsbet
Australian online bookmaker offering sports and racing wagering to customers nationwide; a Flutter Entertainment subsidiary.
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