Media Lead MIA
Role Overview
The Media Lead MIA directs KFC media operations across the MIA region.
The role focuses on media planning, buying, performance improvement, and business growth across multiple markets.
The position works with global and regional teams, franchisees, agencies, and analytics partners.
Key Skills for This Role
Full Job Posting
Role overview
The Media Lead MIA directs KFC media operations across the MIA region.
The role focuses on media planning, buying, performance improvement, and business growth across multiple markets.
The position works with global and regional teams, franchisees, agencies, and analytics partners.
Key responsibilities
- Lead the comprehensive all-channel media strategy for the MIA region.
- Manage media buying, planning, and optimization in line with global brand guidelines.
- Act as the primary contact for regional media activities.
- Collaborate with franchisees on media strategies, campaign execution, and local adaptations.
- Build relationships with internal teams and external media agency partners.
- Serve as regional lead for the KFC Global Media Center of Excellence.
- Oversee and approve annual local-market media plans against Center of Excellence standards.
- Identify underperforming markets and recommend ways to improve media efficiency.
- Track KPIs with analytics teams, extract insights, and optimize media performance.
- Lead test-and-learn initiatives to drive media innovation and improvement.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Seven to ten years of experience in media planning, strategy, and buying.
- Proven experience managing integrated media campaigns across multiple countries.
- Strong experience in franchised or multi-market structures.
- Excellent understanding of media metrics, digital performance channels, and optimization techniques.
- Ability to manage external agency relationships and influence cross-functional stakeholders.
- Exceptional communication, presentation, and relationship-building skills.
- Analytical, data-driven approach and ability to collaborate in a fast-paced global environment.
Preferred experience
- Experience in retail, food service, or quick-service restaurant industries is an advantage.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at YUM! Brands, Inc.
Supply Chain Data and Reporting Analyst
Woking, GBR
Yum! Brands seeks a hands-on analyst to improve supply chain data, reporting and processes across KFC and Taco Bell in Europe. The role requires data analyst experience, strong Excel skills, structured-data validation ex
Associate Marketing Manager, Kwench by KFC
Vaughan, CAN
KFC Canada is seeking an Associate Marketing Manager to help build Kwench, a beverage-led sub-brand, from strategy through execution. The role requires a marketing, business, commerce, communications, or related degree a