Media Investment - Lead

Role Overview: This role of Lead – Investment involves leading and managing media campaigns for global brands across digital and video platforms.

As part of a centralized investment team, you will work closely with planners, buyers, managers, and associate directors in onshore markets, supporting the planning, execution, and optimization of campaigns across Digital, OTT, CTV, and TV.

You will help finalize partner consideration sets, review RFPs, evaluate publisher proposals, and support media buying decisions.

The role also involves ensuring campaign readiness, managing bookings and allocations, coordinating trafficking and broadcast scheduling, and overseeing campaign timelines to ensure campaigns launch on time and within approved budgets.

M Roles & Responsibilities: Lead execution of digital and video media campaigns in collaboration with planners, buyers, and global teams.

Review RFPs, evaluate partner proposals, and support media buying negotiations to deliver cost-effective campaign solutions.

Manage campaign bookings and allocations on platforms such as Prisma, Mbox and other investment tools in accordance with media plans.

Coordinate trafficking workflows, insertion orders, creative specifications, and ensure campaign timelines, asset delivery, and publisher deadlines are met across Digital, CTV, OTT, and TV platforms.

Manage relationships with media partners, publishers, and vendors to ensure seamless campaign execution and delivery.

Monitor campaign performance, analyze key metrics, and provide actionable insights for optimization while maintaining campaign documentation and reports.

Oversee billing processes, resolve discrepancies, support audits, and contribute to team development, onboarding, and continuous improvement of investment workflows.

Leads being a 1st time people manager role are expected to take on early level people management tasks along with project management.

Similarly, Specialists are expected to play a similar role of being the project lead along with being the SME (Subject Matter Expert)

Required Qualifications A full-time graduate degree 8 to 10 years of relevant experience in Campaign Management for large clients.

Minimum 4 years of working experience on one of the major DSP (DV360/TTD/Yahoo/Amazon DSP) and 4+ years of team management experience Profound expertise in digital programmatic buying, including hands-on utilization of demand-side platforms for large-scale clients.

Ability to articulate the value proposition of programmatic media buying and associated technologies.

collaborating with agencies to establish client performance objectives and success metrics.

Capacity to innovate and devise new ideas and techniques, coupled with meticulous attention to detail and creative thinking.

Strong interpersonal, presentation, and communication skills.

Proficiency in data analytics and project management.

Strong analytical skills and logical reasoning to manage daily deliverables Excellent written and verbal communication skills Comfortable working in rotational shifts