Media Buyer

•Plan, execute, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google, TikTok, and Snapchat.

•Monitor campaign performance daily and optimise for KPIs including ROAS, CPC, CPL, CTR, and conversion rates.

•Develop and manage media budgets, ensuring efficient allocation of spend across platforms.

•Conduct audience research and segmentation to build targeted campaigns aligned with business objectives.

•Collaborate with the creative team to brief and review ad creatives, copies, and landing pages.

•Run A/B tests on ad formats, audiences, and messaging to improve campaign performance.

•Generate regular performance reports with insights and actionable recommendations for management.

•Stay up to date with platform algorithm changes, advertising policies, and industry trends.

•Coordinate with external agencies or platform representatives where required.